TONGCHENGTRAVEL (00780) Holds Ice and Snow Season Launch Event in Beijing, Industry Collaboration Jointly Promotes Ice and Snow Economy

As the new snow season begins, ice and snow tourism continues to heat up. On November 10, TONGCHENGTRAVEL (00780) held its "Jointly Embrace the Winter Charm of Beijing, Together Fulfill the Ice and Snow Promise" 2026-2027 Ice and Snow Season Product Launch Event and Strategic Signing Ceremony in Beijing. Centered on ice and snow industry collaboration, the event brought together TONGCHENGTRAVEL with airlines, airports, ice and snow destination scenic areas, and other parties to jointly launch new-season ice and snow cultural tourism products and collaborative initiatives, supporting the development of local ice and snow cultural tourism economies. Gong Xiaolei, Vice President of TONGCHENGTRAVEL, said that using the ice and snow season launch event as an opportunity, TONGCHENGTRAVEL will join forces with airlines, airports, and upstream and downstream industry chain partners to integrate resources including air tickets, accommodation, ski passes, local activities, and transfer services, creating full-chain scenario-based ice and snow travel products. TONGCHENGTRAVEL looks forward to aligning resources from multiple parties to ultimately achieve a win-win situation of tourist satisfaction, airline efficiency gains, and increased revenue for destination scenic areas, helping winter cultural tourism markets across regions achieve steady growth and boost consumption. The "2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report" released by Tongcheng Research Institute shows that ice and snow tourism is currently shifting from single skiing activities to composite lifestyles such as "skiing + hot springs" and "skiing + educational study tours," with the driving effect of ice and snow cultural tourism continuously expanding. Driven by autumn breaks and snow holidays in many parts of the country, the share of family travel during this year's ice and snow season has increased by about 2 percentage points, and the pulling effect is expected to be further unleashed. To meet robust demand for ice and snow cultural tourism consumption, TONGCHENGTRAVEL launched the "Tongcheng Snow Friend Card" series of products at the event, aiming to provide ski enthusiasts with more affordable and convenient ice and snow travel products and further stimulate public enthusiasm for participating in ice and snow sports. The 2026 edition of the "Tongcheng Snow Friend Card" continues the low threshold of "open a card for 1 yuan," with 12 online benefits worth a total of 552 yuan issued to the cardholder's wallet all at once upon card opening, without users needing to claim them one by one. TONGCHENGTRAVEL also leverages platform resources to extend benefits to destination consumption scenarios, creating a closed-loop experience that is "usable upon arrival." In Harbin, it offers item-by-item direct discounts on scenic areas, ski resorts, and accommodation, connecting six scenic areas and ski resorts including Harbin Polarland, Volga Manor, and Harbin Hot Snow Miracle, and partnering with local hotel resources to provide special accommodation at as low as 20% off or at fixed prices; in Shenyang, benefits cover three on-the-ground actions"eating, transportation, and (accommodation) shipping"including a lottery redemption for signature chicken racks, Changbai Mountain Tourism Wanda International Resort dining benefit vouchers, Tongcheng ride-hailing instant discount coupons, exclusive ski equipment and luggage shipping benefits, and domestic air ticket vouchers for two. Currently, the exclusive offline benefits in Shenyang and Harbin have already been launched first, lasting as long as two months, effectively injecting vitality into local ice and snow cultural tourism economies through deep cross-scenario collaboration. For a long time, ice and snow travel segments have been fragmented, information has been siloed, and experiences have varied widely. Based on this pain point, TONGCHENGTRAVEL has partnered with Heilongjiang Airport Management Group, Liaoning Airport Management Group, Harbin Modern Cultural Tourism Group, Wanda Hotels & Resorts, and airlines including Air China and China Eastern Airlines to integrate air tickets, accommodation, ski passes, local activities, and transfer services, providing tourists with one-stop, more affordable ice and snow travel products and services. At the same time, in line with the trend of younger ice and snow cultural tourism consumers, TONGCHENGTRAVEL continues to explore brand rejuvenation and new "travel+" models. At the event, TONGCHENGTRAVEL Vice President Chai Yinghui and Fang Xinglong, co-founder of Dream Maker, signed a strategic cooperation agreement on behalf of both parties. Currently, the two sides' first heavyweight IP deep cooperation is in preparation, covering multiple travel scenarios including transportation and hotels. Going forward, the two parties will gradually introduce more IPs into travel scenarios based on the existing cooperation model, bringing "passion from the digital world" into "travel in the real world." Generation Z has become the fastest-growing customer group in tourism consumption, with acceptance of and emotional investment in virtual idols far exceeding that of the previous generation. In the future, the cultural tourism integration format of "traveling to a city because of an IP" has broad room for development. As a leading label focused on creating virtual IPs for the new generation, Dream Maker has incubated more than 3,000 virtual singers, and its top IPs have surpassed 10 billion topic exposures across the internet, with a fan profile highly overlapping with the young customer group that TONGCHENGTRAVEL is focused on.