BE FRIENDS HLDG (01450) completed a cumulative GMV of approximately RMB 9.06 billion in the first three quarters, a year-on-year decrease of approximately 5.0%.

BE FRIENDS HLDG (01450) announced that in the third quarter of 2026, the Group completed a total gross merchandise volume (GMV) of approximately RMB 2.53 billion, a decrease of approximately 0.7% compared with the third quarter of 2025; in the first three quarters of 2026, the cumulative GMV completed was approximately RMB 9.06 billion, a decrease of approximately 5.0% compared with the first three quarters of 2025. The Group is a leading all-media service provider in China, continuously deepening its presence in the livestreaming e-commerce industry, actively exploring the in-depth application of short video technology, artificial intelligence and digital operation capabilities in new media service scenarios, driving continuous business optimization through innovation, and steadily advancing the implementation of its strategic vision of becoming "an AI technology-driven new retail enterprise".