HK Stock Market Move | MARKETINGFORCE (02556) extends gains to nearly 12%; the company's share placement boosts AI and Token Factory, with the value of enterprise agent organizational efficiency significantly demonstrated.

MARKETINGFORCE (02556) extended its gains to nearly 12%. As of press time, it was up 11.7% at HK$56.8, with a turnover of HK$428 million. On the news front, on September 17, MARKETINGFORCE announced that the company and the subscribers entered into a subscription agreement, pursuant to which the company conditionally agreed to allot and issue, and the subscribers conditionally agreed to subscribe for 9.8328 million shares at a subscription price of HK$50.85 per share. The group plans to use 100% of the net proceeds from the subscription for the expansion and optimization of its full-stack Token Factory, aiming to reduce unit Token costs, improve response efficiency, and further enhance the input-output ratio of AI applications. It is worth noting that MARKETINGFORCE previously disclosed in its interim report that in the first half of the year, its total number of employees increased by 13.8% year on year to 1,893, total revenue increased by 111.2% year on year, and revenue per employee increased by 85.6% compared with the same period last year. Headcount expansion was notably slower than revenue growth, and the organizational efficiency value brought by enterprise agents has begun to show in operating indicators. At the same time, the expense structure also showed the same direction. In the first half of the year, the group's selling expense ratio was 11.4%, and its administrative expense ratio was 4.6%, both down 5.6 percentage points year on year; the R&D expense ratio was 16.6%. The efficiency gains released from the company's sales and management functions are being further invested in the agent platform, knowledge governance, and key scenario products.