MAO GEPING (01318) released its mid-term performance report, with a net profit attributable to shareholders of 805 million yuan, an increase of 20.26% year-on-year. The foundation makeup products continue to perform strongly.

MAO GEPING (01318) released its interim results for the six months ending June 30, 2026, during which the group achieved revenue of RMB 3.267 billion, a year-on-year increase of 26.24%. The profit attributable to the company's owners was RMB 805 million, up 20.26% year-on-year, with basic earnings per share of RMB 1.64. The group maintains a high-end brand positioning and offers makeup products developed based on Mr. MAO GEPING's concepts of light and shadow aesthetics and Oriental aesthetics, as well as skincare and fragrance products that integrate high-quality formulas and selected ingredients. The groups makeup products primarily include foundations, highlighters, bronzers, lip makeup, and eye makeup. The skincare products mainly consist of creams, eye care, masks, serums, and cleansers, while the fragrance line includes the National Charm series of perfumes commemorating the 60th anniversary of Sino-French diplomatic relations, the Scent of the East series of perfumes co-branded with the Palace Museum, and home fragrance products. Additionally, the group has launched limited edition makeup products (such as the Qi Yun Dong Fang series), closely following industry trends, celebrating traditional culture, and incorporating advanced technology to enhance makeup application and longevity. As of June 30, 2026, the groups product portfolio includes 493 SKUs across the categories of makeup, skincare, and fragrance. The groups makeup line features a variety of products, including foundations, highlighters, bronzers, eye makeup, and lip makeup, all of which are meticulously designed to meet the unique skin types, facial structures, and aesthetic preferences of Chinese consumers. By integrating elements of light and shadow along with traditional Chinese cultural elements into the product designs, the group has created visually appealing and culturally characteristic product lines that capture the essence of Oriental beauty. As of June 30, 2026, the group offered 401 makeup SKUs. During the reporting period, the groups base makeup products continued to perform strongly, with retail revenues exceeding RMB 200 million and RMB 300 million for the Luxury Caviar Cushion and Light-Feeling Soft Silk Powder Foundation, respectively. Following the hit product Skin Garment, the group consecutively launched two new products in February and March this year: Soft Skin Radiance Primer (i.e., Primer Powder Garment) and Fresh Sunscreen Primer (i.e., Primer Sunscreen Garment), creating a product matrix that covers multiple base makeup needs. The Primer Powder Garment received widespread acclaim upon its release, achieving over RMB 100 million in retail sales in less than six months. In April, the group also launched the Light and Shadow Natural Glow Highlighter, which is specially customized for Asian skin tones, with a delicate fit that is easy to apply, utilizing the contrast of light and shadow to shape the beauty of Oriental bone structure.