New Stock News | Juxing Media Files for Listing on the Hong Kong Stock Exchange as China's Largest Celebrity Marketing Service Provider

According to a disclosure by the Hong Kong Stock Exchange on August 27, Shanghai Juxing Media Co., Ltd. (referred to as Juxing Media) has submitted a listing application to the main board of the Hong Kong Stock Exchange, with Puyin International as the sole sponsor. Company Introduction The prospectus shows that Juxing Media is a leading integrated marketing service provider in China, creating a comprehensive service matrix around the entire marketing chain, including brand IP content marketing, celebrity and influencer marketing, performance marketing, live e-commerce marketing, and international marketing. According to Frost & Sullivan, based on projected revenue for 2025, the company ranks as the fifth largest integrated marketing service provider in China, the largest provider of brand IP content marketing services, and the fourth largest provider of celebrity and influencer marketing services; based on projected contract value for 2025, the company is also the largest provider of celebrity marketing services in China. Since its establishment in 2011, the company has helped clients integrate their brands with high-quality IPs, including films and television series, variety shows, short dramas, and sports events. To cater to different types of IPs, the company has established a unique assessment framework that enables it to evaluate their commercial potential and the compatibility with various clients' brands. By transforming audience emotional investment in relevant IPs into stronger brand associations, the company continuously delivers effective marketing campaigns, further solidifying its sustainable competitive advantage. According to Frost & Sullivan, the company is one of the few integrated marketing service providers in China that offers full-chain marketing services. Through its integrated full-chain marketing services, the company meets clients' marketing needs throughout the entire marketing lifecycle, assisting them in building brand awareness, generating interest, converting users, and driving sales growth. Specifically, the company's brand IP content marketing services enhance brand exposure and awareness; celebrity and influencer marketing services promote interaction with the target audience and deepen their interest in clients' brands; performance marketing services drive user acquisition and conversion; live e-commerce marketing services provide direct sales channels and drive sales growth; and international marketing services extend these capabilities to overseas markets. During the reporting period, the company collaborated with over 50 media platforms, covering long video platforms, short video platforms, social media platforms, e-commerce platforms, and search platforms. Since 2013, the company has been one of the largest domestic advertising agencies for major video platforms such as Youku, iQIYI, and Tencent Video. During the reporting period, the company also became one of the largest domestic advertising agencies for short video and social media platforms, such as Douyin and Weibo. With the development of international marketing services, the company became an authorized agent for TikTok for Business in July 2026, further expanding its overseas marketing capabilities. Financial Information Revenue: For the fiscal years 2023, 2024, 2025, and for the three months ending March 31, 2026, the company achieved revenues of approximately 6.246 billion, 6.697 billion, 8.372 billion, 1.599 billion, and 2.305 billion RMB, respectively. Net Profit: For the fiscal years 2023, 2024, 2025, and for the three months ending March 31, 2026, the net profits were 72.912 million, 57.959 million, 95.876 million, 7.449 million, and 21.831 million RMB, respectively. Gross Margin: For the fiscal years 2023, 2024, 2025, and for the three months ending March 31, 2026, the gross margins were 4%, 4.2%, 4.3%, and 4.1%, respectively. Industry Overview The global integrated marketing solutions market is projected to grow from 589.55 billion RMB in 2020 to 898.46 billion RMB by 2025, representing a compound annual growth rate (CAGR) of 8.8%; it is expected to further grow to 1,170.25 billion RMB by 2030. During the same period, the integrated marketing solutions market in China is projected to grow from 1,179.1 billion RMB to 1,868.8 billion RMB, with a CAGR of 9.6%, outpacing the global market growth rate, and expected to reach 2,949.0 billion RMB by 2030. As social media, short video platforms, and content e-commerce continue to develop, and as brands increase their demand for synergy and full-chain marketing, China's market share of the global market is expected to increase from approximately 20.0% in 2020 to 25.2% by 2030. The market size of China's brand IP content marketing is projected to grow from 70.7 billion RMB in 2020 to 139.4 billion RMB by 2025, with a CAGR of 14.5%. Driven by increased investment by brand owners in brand building and the rising influence of high-quality content IPs in film, television, variety shows, sports events, and games, brand IP content marketing has become an essential way for brands to enhance recognition and consumer interaction. With the continuous increase in demand for high-quality IP resources, the diversification of IP commercialization models, and the ongoing globalization of Chinese brands, the market size is expected to reach 255.4 billion RMB by 2030, with an anticipated CAGR of 13.3% from 2026 to 2030. China's celebrity and influencer marketing market size is expected to grow from 133.3 billion RMB in 2020 to 195.7 billion RMB by 2025, with a CAGR of 8.0%. Influencer marketing remains a primary component of the market, growing from 126.4 billion RMB to 180.9 billion RMB during the same period; while the celebrity marketing market size is projected to grow from 6.9 billion RMB to 14.8 billion RMB, with a CAGR of 16.3%. Driven by the development of social media, short video platforms, and content communities, as well as brands' continuous investment in consumer interaction and content dissemination, China's celebrity and influencer marketing market size is expected to reach 253.9 billion RMB by 2030. Chinas performance advertising market is projected to grow from 419.1 billion RMB in 2020 to 900.2 billion RMB by 2025, with a CAGR of 16.5%. The rapid growth of short video platforms, content communities, and live e-commerce has prompted brands to increase their investment in performance advertising, primarily benefiting from the expansion of the digital media ecosystem and the enhancement of platform commercialization capabilities. In the future, as demands for precision marketing and conversion efficiency continue to rise, China's performance advertising market size is expected to grow to 1,472.2 billion RMB by 2030, with a projected CAGR of 10.1% from 2026 to 2030. The global e-commerce strategy and operations market is projected to grow from 748.0 billion RMB in 2020 to 1,041.9 billion RMB by 2025, with a CAGR of 6.9%; during the same period, the Chinese market is expected to grow from 182.5 billion RMB to 374.0 billion RMB, with a CAGR of 15.4%. Driven by the growth of online consumption and the development of short video platforms, live e-commerce, and content communities, the size of China's e-commerce strategy and operations market is expected to reach 543.2 billion RMB by 2030, growing at a pace faster than the global market. Board Information The board currently consists of eight directors, including five executive directors and three independent non-executive directors. Shareholding Structure Mr. Cha Daozun (Executive Director, Chairman of the Board, and President) and Ms. Jiang Hong are the controlling shareholders of the company; Ms. Chang Qing, Mr. Gao Zhiyong, and Mr. Yu Xianghua are all executive directors of the company, while Ms. Wu Jingxuan is a former director of the company. As of the last practicable date, Juxing Huiguang is 80% owned by the company and 20% owned by Yang Meng (Executive Director, Manager, and Major Shareholder of Juxing Huiguang); Shanghai Souxiu is 79% owned by the company and 21% owned by independent third party Song Xiaojun; Beijing Fangde Consulting is 51% owned by the company, with Wang Jian (a cousin of Mr. Cha Daozun) owning 30% and Zhu Zhimin owning 19%. To the company's knowledge, Zhu Zhimin is an independent third party. Intermediary Team Sole Sponsor: Puyin International Financing Limited Company Legal Advisor: Regarding Hong Kong and U.S. laws: Paul Hastings LLP (Hong Kong) Limited Liability Partnership; Regarding Chinese law: Jingtian Gongcheng Law Firm Legal Advisor of Sole Sponsor: Regarding Hong Kong law: Zhong Junxuan Law Firm in association with Beijing Tongshang Law Firm; Regarding Chinese law: Tongshang Law Firm Independent Auditor and Reporting Accountant: KPMG Industry Advisor: Frost & Sullivan (Beijing) Consulting Co., Ltd., Shanghai Branch Compliance Advisor: Puyin International Financing Limited