BAOZUN-W (09991) released its interim results, with a net profit attributable to shareholders of 9.561 million yuan, achieving a turnaround from loss to profit year-on-year.

BAOZUN-W (09991) announced its interim performance for the six months ended June 30, 2026, reporting total net revenue of RMB 5.124 billion, an increase of 10.98% year-on-year; net profit attributable to ordinary shareholders of Baozun E-commerce Co., Ltd. was RMB 9.561 million, turning a profit compared to a loss in the previous period; earnings per share were RMB 0.05. The announcement noted that the increase in revenue was primarily driven by the group's two business lines. For the six months ended June 30, 2026, the group's operating profit under non-GAAP increased to RMB 82.4 million, compared to an operating loss of RMB 60.8 million in the same period of 2025, mainly due to improved business quality and operational efficiency. During the first six months ended June 30, 2026, BBM's total revenue grew by 30.3% year-on-year to RMB 1.023 billion. As of the end of June 2026, the number of offline stores managed by the group was 184, including 167 GAP stores and 17 stores of other emerging brands managed by the group. The key strategic pillars for the group in 2026 focus on the sale of Gap merchandise, channel expansion, and marketing plans, aiming to establish healthy revenue momentum while continuously enhancing profitability.