HK Stock Market Move | VIVA GOODS (00933) rose over 7%, with the interim profit attributable to equity holders increasing by 48.1% year-on-year, optimizing product pricing in major overseas markets.

VIVA GOODS (00933) surged over 7% in late trading, and as of the time of writing, it is up 5.56%, priced at HKD 0.285, with a trading volume of HKD 3.1146 million. In news, on August 24, VIVA GOODS released its interim results for 2026, reporting revenue of HKD 5.119 billion, a year-on-year increase of 6.4%; profit attributable to shareholders was HKD 269 million, up 48.1% year-on-year; adjusted EBITDA reached HKD 878 million, an increase of 43.9% year-on-year; basic earnings per share stood at HKD 0.023. The announcement stated that the increase in revenue was primarily due to the rise in revenue from the multi-brand footwear and apparel segment, particularly from the Clarks and Haglfs businesses. The significant growth in profit attributable to shareholders and adjusted EBITDA was mainly due to: product and pricing adjustments, optimization of product categories and reasonable pricing in key markets such as the United States and the United Kingdom to enhance profitability; improving global operational efficiency and reshaping the global cost structure, streamlining core processes to reduce management costs at channel and corporate levels.