BLOKS (00325) released its mid-year performance for 2026, with a net profit of 387 million yuan, representing a year-on-year increase of 30.5%.

BLOKS (00325) announced its performance for the six months ending June 30, 2026, with revenue of 1.776 billion yuan (RMB, the same below), representing a year-on-year increase of 32.7%; net profit of 387 million yuan, a year-on-year increase of 30.5%; and basic earnings per share of 1.56 yuan, with an interim dividend proposed at 0.3247 Hong Kong dollars per share. During the period, revenue grew by 32.7% compared to the same period last year, mainly due to (i) the sales of the company's building block role-playing toys, which achieved a sales growth of 26.5% and a revenue increase of 19.6%, reflecting continued sales expansion under stable pricing dynamics. Notably, revenue from the company's affordable product line (with a retail price of 9.9 yuan) reached 346.9 million yuan, with sales of 77.5 million units, accounting for 47.6% of the company's total sales; (ii) the new building block vehicle toys launched in November 2025 generated revenue of 185.5 million yuan, accounting for 10.4% of total revenue, contributing incremental revenue during the reporting period.