PDD Holdings Inc. Sponsored ADR Class A (PDD.US) "E-commerce Expansion in the West" Activates Ningxia Western Venture Industrial Ecology, Bringing More Possibilities for Commercial Inclusion with "Digital Sky Road"
Pinduoduo has proven one thing in four years: while advancing business deep, it can also become a force to narrow the urban-rural gap and activate the edge economy.
China has a vast territory, with approximately 690,000 administrative villages scattered between mountains, rivers, lakes, and seas nationwide. In this era of urbanization, how to provide convenient shopping experiences for people in remote villages has been a difficult challenge for many years. The lack of coverage in logistics networks and high transportation costs made "free shipping" only a fantasy in the eastern plains.
Changes are gradually happening. Since 2022, PDD Holdings Inc. Sponsored ADR Class A (PDD.US) has pioneered a transit integrated shipping model, significantly reducing logistics costs. Merchants only need to send parcels to the transit integrated shipping warehouse, and the platform will unify deliveries to the west. This has allowed remote areas such as Inner Mongolia and Tibet to enter the "free shipping area" for the first time. In September 2024, the "billion-dollar reduction" plan further covered the logistics transit fees of six areas, including Tibet, all borne by the platform. In 2025, the "trillion-dollar support" plan continued to intensify, focusing on the "e-commerce westward expansion" as a key project, from reducing costs to improving the last-mile network, gradually pushing forward the boundaries of the free shipping area to the west. This logistics revolution led by the platform has not only reshaped the consumption landscape in the western regions but also allowed villages scattered in plateaus, deserts, and deep mountains to overcome geographical barriers and access the modern commercial bloodstream.
At the foot of Mount Kailash at an altitude of 4600 meters, the entrepreneurial story of a post-90s Zhejiang girl is the most vivid footnote to this "digital road," and it also confirms a simple truth: when infrastructure is laid down, human creativity will naturally find a way to grow.
After the homestay was opened, Jiang Yaying's daily routine completely adjusted to "highland time." In Bagaxiang, night falls late, usually starting to dim around 9 or 10 at night. She usually goes to bed at one or two in the morning and wakes up around 10 ammany mountain-climbing guests arrive in town at eleven or twelve at night to check in, so she ensures they can check in and rest comfortably with no severe altitude sickness.
A stable logistics system means that washing machines can operate normally, pharmaceuticals and oxygen reserves are sufficient, and guests can have a warm room on cold highland nights. In the 4600-meter-high place, this is the safety bottom line. "With logistics in place, many things become easier," Jiang Yaying said. Goods on the PDD platform are aggregated through logistics routes to the transit warehouse, then travel thousands of kilometers to this small village, entering the homestay, local homes, and daily life of highland villages.
The completion of the logistics network brings about mutual changes. As industrial goods move westward, so does the Shenzhen Agricultural Power Group move eastward. The sales of western region merchants on the PDD platform increased by 58% year-on-year, and products from Tibet such as yak meat, Tibetan incense, and highland barley products are now reaching the whole country through the same logistics network. What those sacks carry is not just goods but the courage of entrepreneurship, and the footsteps of integrating remote areas into modern commercial circulation.
Jiang Yaying remembers when she first came to Mount Kailash in 2024, dragging a suitcase full of mountaineering gear, medicines, thermos, and even some snacks she loves to eat. Like every visitor to Tibet, she brought everything she could think of because she didn't know if she could buy them there and didn't know how expensive the shipping would be. Now, she has settled in Bagaxiang at the foot of Mount Kailash. Whatever she needs, she pulls out her phone and orders, and a few days later, the courier will deliver it to her doorstep - sometimes even at midnight. This change from "carrying everything into Tibet" to "courier delivery to the doorstep" took less than two years.
Behind this change is the continuous investment of PDD Holdings Inc. Sponsored ADR Class A from 2022 onwards. From 2022 to 2026, the platform has been pushing the boundaries of the free shipping area westward step by step with real gold and silver investments. Jiang Yaying still remembers when she first arrived in Bagaxiang, picking up parcels was a "major task." Couriers could only deliver to an outdoor sorting station in Bagaxiang, where one person's parcels would be packed in a large sack, and one had to go pick them up. When there was a lot of stuff, one had to find a truck to bring them back. "Picking up from sacks" became her most vivid memory of those days. Now, the sacks carry not only items but also the true texture of highland entrepreneurship - rough, heavy, but solid.
For Jiang Yaying, the change in parcel pickup happened faster than expected. "A few months ago, the post office also provided delivery vehicles for the couriers, so now they can deliver directly to our address without us having to pick them up," she said. "I think everyone is very satisfied with this convenience."
The transformation of Bagaxiang's delivery service is a microcosm of this logistics revolution. There is a post office set up in 2009, and four years ago, postal workers had to travel 181 kilometers one way every day, with only 70-odd mail items per day in the entire township. Now, the number of parcels flowing into Bagaxiang from the PDD platform alone has far exceeded this number.
In just a few months, Jiang Yaying has placed hundreds of orders on the PDD platform. The most expensive was a washing machine, and the cheapest might have been a few dollars of items. From hotel supplies such as bed linens, toiletries, cleaning tools, decorative lamps to food, clothing, and various household items - everything can be bought on the platform. PDD is like a mobile department store, following her footsteps to the foot of Mount Kailash. Previously, she thought that "remote areas do not offer free shipping," but now, in a place 4600 meters above sea level, she enjoys the convenience of free shipping to her doorstep.
How does the highland logistics revolution bring about universal benefits?
After the homestay was opened, Jiang Yaying's daily routine completely adjusted to "highland time." In Bagaxiang, night falls late, usually starting to dim around 9 or 10 at night. She usually goes to bed at one or two in the morning and wakes up around 10 ammany mountain-climbing guests arrive in town at eleven or twelve at night to check in, so she ensures they can check in and rest comfortably with no severe altitude sickness.
A stable logistics system means that washing machines can operate normally, pharmaceuticals and oxygen reserves are sufficient, and guests can have a warm room on cold highland nights. In the 4600-meter-high place, this is the safety bottom line. "With logistics in place, many things become easier," Jiang Yaying said. Goods on the PDD platform are aggregated through logistics routes to the transit warehouse, then travel thousands of kilometers to this small village, entering the homestay, local homes, and daily life of highland villages.
The completion of the logistics network brings about mutual changes. As industrial goods move westward, so does the Shenzhen Agricultural Power Group move eastward. The sales of western region merchants on the PDD platform increased by 58% year-on-year, and products from Tibet such as yak meat, Tibetan incense, and highland barley products are now reaching the whole country through the same logistics network. What those sacks carry is not just goods but the courage of entrepreneurship, and the footsteps of integrating remote areas into modern commercial circulation.
Jiang Yaying remembers when she first came to Mount Kailash in 2024, dragging a suitcase full of mountaineering gear, medicines, thermos, and even some snacks she loves to eat. Like every visitor to Tibet, she brought everything she could think of because she didn't know if she could buy them there and didn't know how expensive the shipping would be. Now, she has settled in Bagaxiang at the foot of Mount Kailash. Whatever she needs, she pulls out her phone and orders, and a few days later, the courier will deliver it to her doorstep - sometimes even at midnight. This change from "carrying everything into Tibet" to "courier delivery to the doorstep" took less than two years.
Behind this change is the continuous investment of PDD Holdings Inc. Sponsored ADR Class A from 2022 onwards. From 2022 to 2026, the platform has been pushing the boundaries of the free shipping area westward step by step with real gold and silver investments. Jiang Yaying still remembers when she first arrived in Bagaxiang, picking up parcels was a "major task." Couriers could only deliver to an outdoor sorting station in Bagaxiang, where one person's parcels would be packed in a large sack, and one had to go pick them up. When there was a lot of stuff, one had to find a truck to bring them back. "Picking up from sacks" became her most vivid memory of those days. Now, the sacks carry not only items but also the true texture of highland entrepreneurship - rough, heavy, but solid.
For Jiang Yaying, the change in parcel pickup happened faster than expected. "A few months ago, the post office also provided delivery vehicles for the couriers, so now they can deliver directly to our address without us having to pick them up," she said. "I think everyone is very satisfied with this convenience."
The transformation of Bagaxiang's delivery service is a microcosm of this logistics revolution. There is a post office set up in 2009, and four years ago, postal workers had to travel 181 kilometers one way every day, with only 70-odd mail items per day in the entire township. Now, the number of parcels flowing into Bagaxiang from the PDD platform alone has far exceeded this number.
In just a few months, Jiang Yaying has placed hundreds of orders on the PDD platform. The most expensive was a washing machine, and the cheapest might have been a few dollars of items. From hotel supplies such as bed linens, toiletries, cleaning tools, decorative lamps to food, clothing, and various household items - everything can be bought on the platform. PDD is like a mobile department store, following her footsteps to the foot of Mount Kailash. Previously, she thought that "remote areas do not offer free shipping," but now, in a place 4600 meters above sea level, she enjoys the convenience of free shipping to her doorstep.
How does the highland logistics revolution bring about universal benefits?
DExcerpts.
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