TOPSPORTS (06110) responds to Nike's online channel adjustment: will jointly promote the long-term, healthy and sustainable development of the Nike brand.

On July 22, TOPSPORTS (06110) announced that its sales platform for Nike products in mainland China will be fully terminated from January 1, 2027. TOPSPORTS stated that they understand and respect Nike's decision to adjust their distribution channels based on long-term brand development strategies. In the medium to long term, this move will help Nike further enhance consumer experience, strengthen product attractiveness, and promote a healthier, more orderly, and sustainable market ecosystem. TOPSPORTS is Nike's largest distributor in China, and the two have been cooperating for over 27 years. TOPSPORTS mentioned that they will continue to uphold the principle of mutual benefit and win-win cooperation with Nike, leveraging their strengths in offline retail operations, local consumer services, and deep cultivation of the domestic market. Through new concept sports stores and high-quality retail scenes, they aim to provide Chinese consumers with a more professional and enriching sports experience. As China's largest sports retail operator, TOPSPORTS has a wide and deep retail network, partnering with over 20 brands covering various sectors such as comprehensive sports, professional sports, leisure sports, and IP culture. As of the end of the 2025/26 fiscal year, TOPSPORTS had approximately 92.9 million cumulative users.