US Stock Market Move | Apple Inc. (AAPL.US) fell 5%. Apple Inc. increased prices for iPad and Mac by over 20%.

On Thursday, Apple Inc. (AAPL.US) fell by 5% to $278.40. In terms of news, Apple Inc. announced that it will raise the prices of its Mac, iPad, and home devices to offset the unprecedented increase in costs caused by a shortage of memory chips and storage components. Specific price increases include: the starting price of the MacBook Neo from $599 to $699, MacBook Air from $1099 to $1299, the entry-level 14-inch MacBook Pro from $1699 to $1999, 11-inch iPad Pro from $999 to $1199, and iPad Air from $599 to $749. The price adjustments mentioned are global increases, and the prices of iPhones have not been adjusted yet. Among them, the price increases for the 11-inch iPad Pro and iPad Air exceed 20%. An Apple Inc. spokesperson said, "The rapid expansion of AI data centers has led to an unprecedented increase in demand for memory and storage," and the company has "never seen component prices increase so much in such a short period of time." Apple Inc. added, "We have been absorbing these cost increases for customers until now, but we have now reached the threshold where we need to start raising prices for certain products. Today's price adjustments for iPad and Mac are a manifestation of this strategy." The company stated, "We know this is not a popular announcement in the market, and we are actively seeking solutions."