US Stock Market Move | Dell Technologies, Inc. Class C (DELL.US) fell 9%. Apple Inc. globally raised prices, putting pressure on PC giants.

On Thursday, Dell Technologies, Inc. Class C technology (DELL.US) fell by 9%, closing at $395. On the news front, Apple Inc. (AAPL.US) announced a comprehensive price increase for Macs, iPads, and home devices to offset the unprecedented cost increases due to shortages of memory chips and storage devices. Information updated on Apple Inc.'s online retail store shows that the company has raised prices for products such as MacBook Neo, MacBook Pro, MacBook Air, iPad Air, and iPad Pro. Among them, the starting price for the latest laptop MacBook Neo increased from $599 to $699, and the MacBook Air increased from $1,099 to $1,299. According to reports, Apple Inc. CEO Tim Cook recently issued a stern warning, stating that a "once-in-a-century" supply chain crisis is impacting U.S. tech giants including Apple Inc., Dell Technologies, Inc. Class C (DELL), and HP Inc. (HPQ). Due to the impact of the surge in demand for storage chips caused by the artificial intelligence (AI) boom, major electronics companies are facing unprecedented cost pressures, and price increases are "inevitable." "This is a once-in-a-century flood. In the past 40 years, I have never seen such a scene in any region." The explosive growth in the AI server field has led to a rapid increase in global demand for high-performance memory and storage chips (DRAM/NAND), directly causing intense competition for key chips in the consumer electronics industry. As a result, the prices of memory and storage chips have quadrupled since last year. The ripple effects of this chip crisis extend far beyond Apple Inc. Memory chips are essential components for smartphones, laptops, smart cars, and even medical devices. As cost pressures trickle down, Dell Technologies, Inc. Class C, HP Inc., and other PC and server giants are also under heavy pressure. Wall Street analysts say that as upstream chip production capacity is absorbed by high-profit AI infrastructure, the supply-demand imbalance and cost pains in the downstream traditional consumer electronics sector are just beginning. In the coming quarters, global consumers may have to face the reality of collective price increases for electronic products.