New Stock News | YUEPU Digital Intelligence submitted an application to the Hong Kong Stock Exchange, specializing in social media integrated marketing solutions services.

According to the disclosure on the Hong Kong Stock Exchange on June 22, Shanghai Yupu Digital Intelligence Technology Co., Ltd. (referred to as Yupu Digital) has submitted its listing application to the main board of the Hong Kong Stock Exchange, with CMSI International as its exclusive sponsor. Company Profile The prospectus shows that Yupu Digital is an AI-driven provider of integrated social media marketing services. The company offers customers: end-to-end integrated marketing solutions; content integrated marketing solutions; and other marketing services. According to Frost & Sullivan data, the company is ranked second in the Chinese social media integrated marketing services market by revenue in 2025. In terms of business models, the company provides services through social media integrated marketing solutions, bridging the gap between brand clients and end consumers on leading social media platforms in China to create value. Based on customer needs and specific goals, the company designs and executes customized end-to-end marketing strategies, integrating services such as influencer content creation, creative production, and precise paid media placement as needed. Through an integrated approach, the company manages marketing activities throughout the entire lifecycle, covering everything from strategy formulation, coordinated execution, to performance monitoring, and post-event review. The company integrates data-driven insights and AI-driven tools into its service capabilities, customizing content, influencers, and paid media execution according to platform rules and performance feedback to help brands improve the relevance and efficiency of their social media interactions, increase brand awareness and user engagement, and support clients in achieving conversion goals. By 2025, the company served a total of 284 clients, of which 188 were end-to-end integrated marketing solution clients, and during the historical period, served 130 nationally influential brands. The company's suppliers are mainly social media platforms, with services typically executed on major Chinese social media platforms, which are the company's main channels for campaign coordination and media execution. The company has obtained comprehensive service qualifications, covering all qualifications required to provide marketing services, in order to cooperate with all Chinese social media companies with a daily active user base exceeding 100 million. In the fiscal years 2023, 2024, and 2025, the total purchases from the top five suppliers accounted for 76.2%, 79.7%, and 82.8% of the total purchases respectively. The company's self-developed Yupu Dual-Engine Intelligent Platform ("YP T-Engine") mainly serves as an internal delivery and operation system, consisting of the Yupu Intelligent Calculation Engine ("YP ICE") for business delivery and the Yupu Intelligent Operations Management System ("YP I-Ops") for operational management. The company's client base mainly includes leading brand clients in industries such as internet e-commerce, computers, communications, consumer electronics (3C electronics), home appliances, cosmetics, fast-moving consumer goods (FMCG), automobiles, and AI assistants. In the fiscal years 2023, 2024, and 2025, the total revenue from the top five clients accounted for 36.0%, 37.2%, and 36.0% of the total revenue, respectively. Financial Information Revenue In the fiscal years 2023, 2024, and 2025, the company recorded revenues of RMB 1.506 billion, RMB 1.337 billion, and RMB 1.403 billion, respectively. Net Profit and Comprehensive Income In the fiscal years 2023, 2024, and 2025, the company's net profits were approximately RMB 49.754 million, RMB 42.155 million, and RMB 50.357 million, respectively. Gross Profit Margin In the fiscal years 2023, 2024, and 2025, the company's gross profit margins were 12%, 11.4%, and 10.8%, respectively. Industry Overview Social media marketing services refer to services that use large-scale user behavior data, content data, and marketing performance data generated on social media platforms to improve the effectiveness of enterprise marketing activities on social media platforms. It is expected that the size of the Chinese social media marketing services market will further increase from RMB 0.7 trillion in 2025 to RMB 1.2 trillion in 2030, with a compound annual growth rate of 12.6% between 2025 and 2030. Social media integrated marketing services coordinate the management of content, influencer resources, and advertising traffic on social media platforms to help brand clients achieve brand promotion, user engagement, and conversion. The size of the Chinese social media integrated marketing services market is expected to further increase to RMB 355.2 billion in 2030, with a compound annual growth rate of 35.2% between 2025 and 2030. End-to-end integrated marketing solutions and content integrated marketing solutions are expected to reach RMB 37.8 billion and RMB 40.9 billion, respectively, by 2025, and are expected to further increase to RMB 241.5 billion and RMB 113.7 billion by 2030. In terms of competitive landscape, the Chinese social media integrated marketing services market is relatively fragmented. By revenue in 2025, the company ranks as the second largest provider of social media integrated marketing services in China. Board Information The company's board of directors consists of 6 directors, including 3 executive directors and 3 independent non-executive directors. Ownership Structure As of June 14, 2026, Mr. Lin, the chairman and executive director, and general manager, directly controlled approximately 57.92% of the company's voting rights, while Mr. Cai held 24.82% of the shares. Intermediary Team Exclusive Sponsor: CMSC (Hong Kong) Limited. Company Legal Advisor: For Hong Kong and U.S. law: Schulte Roth & Zabel LLP; for Chinese law: King & Wood Mallesons; for sanctions law: Morgan Lewis & Bockius LLP. Legal Advisor to the Exclusive Sponsor: For Hong Kong and U.S. law: Herbert Smith Freehills LLP; for Chinese law: Herbert Smith Freehills LLP. Reporting Accountants and Auditors: Ernst & Young LLP. Industry Consultant: Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch. Compliance Advisor: Bloomberg Capital Limited.