"Fire out the door! Changsha's 'Snack Kingdom' breaks 1.04 million visitors in its first month, becoming a new landmark of consumption culture in China."

On May 18, 2026, exactly one month after its opening, "Snack Kingdom" presented a phenomenal performance: from April 17 to May 16, the cumulative number of visitors exceeded 1.0461 million, attracting 265,000 tourists during the five-day May Day holiday, and the total online exposure exceeded 480 million times in a single month. This globally "largest snack store" located in Changsha and certified by the Guinness World Records has attracted global attention with its unique joy, becoming a new window for foreign tourists to experience Chinese consumption culture. The data confirms the extremely high popularity, igniting a craze for "shopping" for snacks in stores. The bustling scene, with people flocking, is the best proof of consumers voting with their feet. The first month of operation data shows that "Snack Kingdom" has received a total of 1.0461 million visitors, calculated at nearly one consumer entering the snack kingdom every second if open for 12 hours a day. During the "May Day" holiday, it attracted 265,000 visitors in five days, with the highest daily foot traffic reaching 60,000, surpassing the average daily foot traffic of 53,000 at large concerts. The online popularity is also extremely high. The total online exposure in a single month exceeded 480 million, with users sharing over 77,000 posts on platforms such as Xiaohongshu and Douyin. Topics like #It Takes 96 Years to Try All Snacks in the Kingdom# and #World's Largest Snack Store Debuts in Changsha# continued to dominate the charts, sweeping a nationwide trend of exploration and joy on the internet. Foreign tourists embark on a "joyful pilgrimage", experiencing Chinese consumption culture in an immersive way Snacks are not just products, but also a happy language connecting the world. Since its opening, "Snack Kingdom" has become Changsha's global living room, attracting visitors from all over the world, filling their shopping carts not only with novelty snacks but also with unique Chinese memories. A Spanish tourist exclaimed, "There is no such place in the UK, US, or Spain. This is an excellent window for the world to see China. I love Chinese snacks!" A Brazilian female tourist visiting China for the first time said, "We specifically chose to visit Snack Kingdom, and I have never enjoyed shopping so much." Their simple love was evident. Some excited foreign tourists said, "This is the best place I've been to in China!" Several foreign tourists were surprised by the richness and innovative experiences here. "This place is not like traditional stores; it's more like the Disneyland of snacking," remarked an American tourist. A couple from Georgia shared a deeper experience, saying, "Here, you can shop, take photos and videos to your heart's content, and most importantly, create beautiful memories that will be unforgettable in your life." Some enthusiastic foreign visitors have taken on the role of "wild recommenders," warmly recommending this beautiful and interesting place. This immersive experience centered around pure joy has transformed "Snack Kingdom" from just a place to shop into an active window for international visitors to observe, experience, and integrate into contemporary Chinese consumption culture. Here, happiness becomes a universal language, while China's innovative vitality and the warmth of life are transmitted to every friend who travels from afar through taste buds and emotions. Radiating charm worldwide, widely acknowledged at home and abroad Its broad public influence and unique innovative practices have made it a typical example of observing Chinese consumption culture. Chinese Ambassador to the United States Xie Feng shared videos of foreign tourists on social media, calling Snack Kingdom the "wildest dream come true." Overseas platforms of Xinhua News Agency, China Daily, and other media outlets have spread content globally, sharing the joy of Snack Kingdom and Chinese consumption culture. Meanwhile, international media coverage from Singapore's Lianhe Zaobao, Sky TV in Greece, and PrimaTV in Romania has further showcased the innovation and vitality of the CHINA FOODS industry to the world. Central Television, People's Daily, Xinhua News Agency, and other authoritative media continue to pay attention to "Snack Kingdom." CCTV's Economic Information Broadcast, when reporting on holiday consumption in Changsha, mentioned, "In Changsha, food is an experience, and snacks can also be an experience." Media outlets such as People's Daily Client and Xinhua News Agency provide in-depth analysis from the perspectives of new consumption scenes, emotional consumption, and innovation in the "snacks+" industry. Commentaries from media outlets such as The Paper and The Beijing News suggest that the approach of "only visiting, not selling" during the "May Day" period and prioritizing user experience demonstrate a rare long-term perspective and user value thinking. From being the world's "largest snack store" to a new window for Chinese consumption culture From breaking the Guinness World Records to becoming the widely discussed "Happy Kingdom," Snack Kingdom's explosive first month confirms the enormous potential and vitality of the Chinese consumer market. It not only shows the world a China that plays, eats, and lives but also demonstrates the confidence of CHINA FOODS industry and consumption innovation. Industry insiders believe that the increasing number of foreign tourists visiting Snack Kingdom reflects the growing attractiveness of Chinese consumption culture. In the past, foreigners learned about China through the Great Wall, pandas, kung fu, and Chinese cuisine; in the mobile internet era, they marveled at high-speed trains, mobile payments, shared bicycles, and online shopping. Now, new consumption phenomena represented by trendy Labubu, modern milk tea, and Chinese snacks are becoming a new window for the world to perceive Chinese living culture.