Figma (FIG.US) AI's monetization capabilities recognized by Wall Street, financial report far exceeds expectations, stock price rises more than 16% against the market trend.

Design software company Figma Inc (FIG.US) far exceeded market expectations in its latest financial report, and its commercialization progress in artificial intelligence (AI) has also been recognized by Wall Street, driving the company's stock price to a significant increase on Friday. As of the time of writing, Figma's stock price rose by over 16% against the market trend, reaching $23.66. Meanwhile, its competitor Adobe (ADBE.US) saw a 2.7% increase in stock price. Figma's first-quarter performance for the 2026 fiscal year, announced since its IPO, recorded the largest profit margin beyond expectations. Several Wall Street institutions have pointed out that the conversion of the company's AI features to paid usage is particularly impressive. RBC Capital Markets analysts stated that Figma began implementing AI usage limits for all accounts on March 18. Data shows that after exceeding the free limit, over 75% of enterprise and organizational clients continued to purchase AI points, with over 95% of users remaining active on the platform. In addition, professional teams that purchase AI point add-on packages have, on average, three times the number of team seats and annual recurring revenue (ARR) expenditure compared to teams that do not purchase the package. RBC believes that this demonstrates the strong user stickiness and commercial value of Figma's AI features. However, the institution still maintains a "hold" rating on the stock and has lowered the target price from $31 to $28. Piper Sandler also sees potential in Figma's AI monetization. The institution pointed out that over 75% of enterprise users continued to pay for usage after reaching the AI point limit, indicating that customers are deriving real value from the AI features and further boosting confidence in the company's potential for AI revenue growth. Piper Sandler also stated that early user retention for Figma's AI product "Make" is strong, indicating that other AI tools such as MCP, Weave, and AI Assistant could also expand the platform's usage in the future. The institution maintains a "neutral" rating but has lowered the target price from $35 to $30. Meanwhile, Oppenheimer maintains a "perform" rating without giving a specific target price. Oppenheimer analysts stated that Figma's first-quarter performance "significantly exceeded expectations and raised full-year guidance," showing characteristics of the "Rule of 62" business, which is considered top-tier in the current software industry. The "Rule of 62" typically refers to a combined revenue growth rate and profit margin reaching 62%, reflecting high growth and profitability capabilities for the company simultaneously. As AI functionalities become increasingly important for design software's growth drive, Figma is further enhancing its commercial capabilities through AI point charging models and strengthening its competitive advantage in the AI design tools field.