Luxury goods are not selling well, luxury cars are not in demand... Europe's non-essential consumption sectors are facing a "poor financial report season".

date
14:53 07/05/2026
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GMT Eight
During this financial reporting season, the overall performance of European luxury goods companies, car manufacturers, and the hotel industry has been disappointing, dragging down the non-essential consumer goods sector to become the worst-performing industry. Inflation and geopolitical uncertainty have hindered the long-awaited recovery process in the market.
During this round of earnings season, the overall performance of European luxury goods companies, automakers, and the hotel industry has been disappointing, dragging down the non-essential consumer goods sector to become the worst performing industry. Rising inflation and political uncertainty surrounding GEO Group Inc have hindered the long-awaited recovery process in the market. Compiled data shows that the MSCI Europe Non-Essential Consumer Goods Index saw a decrease of over 12% in earnings per share in the first quarter, with more than 80% of the companies covering this benchmark index having already released their financial reports. Market expectations for this index were only a 2.4% decrease, compared to the broader MSCI Europe Index which saw a better-than-expected growth of 5.7% during the same period. Strategists Laurent Douillet and Simbarashe Gumbo state that the industry is facing a challenging task in regaining growth momentum, as automotive and luxury goods companies not only face pressure from consumer spending contraction, but also have to deal with ongoing tariff threats and intensified competition in the Chinese market. Deutsche Bank Aktiengesellschaft analyst Adam Cochrane points out that the conflict in Iran has disrupted operations in multiple industries and cast a shadow over prospects, with the non-essential consumer goods sector responding particularly negatively to the impact. This is mainly due to the potential shift in consumer spending away from non-food retail sectors and the decrease in tourist traffic impacting the luxury goods industry. Companies such as LVMH (LVMUY.US) and Kering, Inc. Sponsored ADR Class A (PPRUY.US) have issued warnings of weak demand, citing that the Middle East conflict not only affected commercial activities in important shopping centers like Dubai but also dampened consumer confidence globally. Even luxury brands like Hermes (HESAY.US), typically more resilient due to their high-end scarcity business model, saw a decline in sales and subsequent stock price drop. The hotel industry is also under pressure. Accor (ACCYY.US), the parent company of Sofitel Hotels - the global hotel operator most severely affected by the Iran war, reported that the good start to the year in the Middle East region was disrupted by the conflict outbreak. The impact on its hotels in the UAE (which account for about 3% of total rooms) was particularly significant. Automakers like Deluxe Corporation are also facing challenges, with the impact of the conflict in the Middle East exacerbating existing challenges such as intense competition from Chinese manufacturers and the continued effect of tariffs. Stellantis Group's sustainability in the US market is being questioned by investors; Ferrari NV (RACE.US) saw a decrease in delivery volumes in the first quarter due to affluent Middle Eastern clients delaying purchases, offsetting profit growth. Previously, US President Trump stated that if the EU does not promptly approve a long-pending trade agreement, a 25% tariff will be imposed on cars and trucks imported from the EU, further exacerbating market uncertainty. However, there are still bright spots in the industry. Daimler AG (MBGYY.US) expects a stronger performance in the second half of the year thanks to new models and strong orders; BMW Group expects profitability to remain stable; and Porsche (POAHY.US) achieved significant profits despite a significant shift towards electric vehicles. Citigroup analyst Harald C Hendrikse points out that Stellantis' plans to sell European factories to Chinese manufacturers, as well as potential initiatives to re-enter the Chinese market, are positive signals. He states, "While these measures are not a 'magic bullet,' they do provide a clearer roadmap for the company's future development." Down jacket manufacturer Moncler (MONRY.US) exceeded expectations due to strong demand in Asia; Adidas (ADDYY.US) achieved growth with the hot selling of sports leisurewear, retro jerseys, and football equipment - indicating that there is still structural resilience in the consumer market. Barclays analyst Magesh Kumar states that due to the uncertainty regarding the duration of the conflicts and the continuing rise in oil prices, market prospects remain cautious. During this round of earnings season, only the energy, semiconductor, and materials sectors in Europe saw upward revisions in profit expectations, while consumer-related industries have generally seen downward revisions. Douillet and Gumbo conclude, "As there are no clear signals of a turning point in the short term, the risks for the European luxury goods, automotive, and hotel industries still lean towards the downside."