Apple Inc. (AAPL.US) stock price hits a record high in nearly half a year, with market focusing on progress in WWDC conference and AI version of Siri.

Apple Inc. (AAPL.US) stock price rose by 1.17% on Wednesday, closing at $287.51, setting a new all-time high. This is also the first time Apple Inc. has set a new closing record since December 2, 2025, indicating a clear improvement in market sentiment in recent times. However, despite reaching a new high, Apple Inc. still needs to further prove its competitiveness in the artificial intelligence strategy to the market in the coming weeks, especially in terms of advancements in AI like Siri and Apple Intelligence. So far this year, Apple Inc.s stock price has been underperforming, with the market mainly concerned about the company falling behind in the field of artificial intelligence compared to its competitors. Wall Street and consumers are currently closely watching when Apple Inc. will introduce a Siri chat Siasun Robot & Automation with AI capabilities. Apple Inc. has previously stated that more personalized Siri features will be launched "this year." Recently, several positive factors have driven Apple Inc.'s stock price rebound. The company's better-than-expected performance in the second quarter of the 2025 fiscal year announced on May 1, combined with strong revenue guidance for the June quarter, led to a 3.2% increase in the stock price that day. Against the backdrop of high inflation and rising gas prices affecting consumer confidence, this performance guidance was seen as a positive signal by the market. In addition, on April 21, Apple Inc. announced that current CEO Cook will step down in September this year, to be succeeded by current Senior Vice President of Hardware Engineering, Tanas. The market believes that Apple Inc.'s stock price has continued to strengthen after the announcement, reflecting investor confidence in the future of Apple Inc. under Tanas' leadership. Next, the market's focus will shift to the Apple Inc. Worldwide Developers Conference (WWDC) opening on June 8. The WWDC has always been an important platform for Apple Inc. to release software and developer ecosystem updates. At the 2024 WWDC, Apple Inc. first released AI software "Apple Intelligence," but two years later, the market is still waiting for this technology to truly demonstrate its disruptive impact. Analyst Ben Reitzes of Melius Research stated that Apple Inc. is currently "performing very well," and the upcoming WWDC is expected to help the company change the narrative of its lagging AI technology in the market.