New Stock News | XINBANG submits application to HKEX to become the second largest integrated content marketing solution provider in China.

According to the disclosure on April 30, 2026 by the Hong Kong Exchange, Shanghai Xinbang Information Technology Co., Ltd. (referred to as Xinbang) has submitted an application for listing to the Hong Kong Exchange, with CMSC International as the sole sponsor. Company Overview According to the prospectus, Xinbang is a leading content asset operator in China. The company's content marketing solutions help enterprise customers build and disseminate content assets, establish brand influence, and engage with end customers. The content management services drive the systematic accumulation, analysis, and long-term reuse of these content assets. The company's content management services mainly include an AI-driven enterprise content management application matrix, including Matrix Tong, Volume Tong, Haihui, and Zhihui, which together enable enterprise customers to manage multiple platform media accounts, conduct multi-dimensional content analysis, monitor public opinion, and optimize content strategy in a data-driven manner. According to data from Frost & Sullivan, based on the revenue generated by content marketing solutions in 2025, Xinbang is the second-largest integrated content marketing solution provider in China and experienced the fastest growth among the top five providers from 2023 to 2025. In terms of revenue in 2025, it is also the largest content management service provider in China. Xinbang collaborates with content creators and social media platforms to support the content asset operation of enterprise customers. During the reporting period, the company's enterprise customers mainly came from industries such as beauty and personal care, as well as fast-moving consumer goods, and has expanded to areas such as electric vehicles and consumer electronics. Xinbang has built a three-layer technical architecture consisting of data cross-domain integration, AI analysis, and commercial value conversion, forming a seamless process from data to insights to actions. The company's data cross-domain integration layer establishes a unified public domain data infrastructure covering mainstream new media platforms and AI applications, achieving precise cross-domain data integration and completing the full chain penetration from public domain interactions to private domain conversion with user authorization. The company's AI analysis layer integrates multimodal large models with vertical domain knowledge engines to transform raw data into actionable strategic insights. The company's commercial value conversion layer turns these inferred insights into automated, quantifiable, and implementable business actions, directly empowering content marketing solutions and content management services, such as influencer intelligent matching, brand volume analysis, and ad strategy optimization. In addition, Xinbang has established a productized research and development center integrating data governance, model scheduling, and AI-native platform-as-a-service capabilities to enhance the scalability, stability, and efficiency of technical deployments and provide support for the continuous evolution of its product portfolio. Xinbang has also developed the Xinbang CopilotBot, an AI-driven intelligent agent embedded in company applications that enables automated analysis, content generation, and feedback dissemination, further enhancing the intelligence and responsiveness of service products. Financial Information Revenue For the fiscal years ending in 2023, 2024, and 2025, the company's revenue was approximately RMB 1.425 billion, RMB 1.564 billion, and RMB 1.95 billion, respectively. Gross Profit For the fiscal years ending in 2023, 2024, and 2025, the company's gross profit was RMB 174 million, RMB 155 million, and RMB 259 million, respectively. Gross Margin For the fiscal years ending in 2023, 2024, and 2025, the company's gross margin was 12.2%, 9.9%, and 13.3%, respectively. Industry Overview The market size of content operations is mainly driven by the continuous increase in digital content consumption intensity. Compared to traditional media, user attention is increasingly shifting to social media platforms, driving the continuous growth of digital content consumption demand. The depth of user digital content consumption is continuously increasing, with the monthly average total usage time on typical social media platforms in China increasing from 2,042.9 minutes in 2020 to 3,367.5 minutes in 2025, and is expected to reach 5,674.4 minutes by 2030, driving the growth of digital content consumption demand and absolute volume. In this context, the market size of content operations is expected to maintain stable growth. In 2020, the market size of content operations in China was approximately RMB 112.1 billion, increasing to RMB 164.6 billion in 2025, with a compound annual growth rate of 8.0% from 2020 to 2025. It is expected to reach RMB 216.1 billion by 2030, with a compound annual growth rate of 5.1% estimated from 2026 to 2030. Board of Directors Information The board of directors consists of seven directors, including four executive directors and three independent non-executive directors. Equity Structure As of the filing date, Ningbo Xinbo is the employee shareholding platform of Xinbang, managed by Mr. Xu as its general partner. They collectively constitute the controlling shareholder of the company. The remaining 36.17% equity of Xinbang is owned by the following parties: 10.64% is owned by Beijing Chuangsheng Technology Co., Ltd., with 99% held by Mr. Liu Yonghao and 1% held by Mr. Li Jianxiong; 6.38% is owned by GaoRong Venture Capital; 6.38% is owned by Shanghai Yikangli Advertising Co., Ltd., fully owned by Shanghai Lily & Beauty Cosmetics Co., Ltd.; 6.38% is owned by ZhenFund; and 6.38% is held by Beijing Siwei Investment Management Co., Ltd., fully owned by Beijing Siwei Information Technology Co., Ltd., ultimately owned by Luo Zhenyu. Advisory Team Sole Sponsor: CMSC (Hong Kong) Limited Company Legal Counsel: For Hong Kong law: Jiankun Law Firm; For Chinese law: Shanghai Chengmingzheng Law Firm; For international sanctions law: Morgan, Lewis & Bockius LLP Legal Counsel for Sole Sponsor: For Hong Kong law: H.M. Chan & Co; For Chinese law: Shihui Law Firm Auditors and Reporting Accountants: Ernst & Young Industry Consultant: Frost & Sullivan (Beijing) Consulting Co., Ltd., Shanghai Branch Compliance Consultant: SOMERLEY CAP Limited