Cracking the difficult problem of cold starting a new medical O2O store, JD Buy Drugs launches a new merchant support program for the entire lifecycle.

According to the Ministry of Commerce's forecast, the size of China's instant retail market is expected to exceed a trillion yuan by 2025, with the pharmaceutical O2O market size exceeding 40 billion yuan, and a compound growth rate of 25%-30%. Against the background of continued opening of medical insurance policies and accelerating online purchasing habits, more and more chain pharmacies and individual drugstores hope to access O2O platforms to find new growth curves. However, new businesses generally face three major challenges in the initial stage of entering the platform: difficulty in acquiring online traffic, lack of exposure and natural orders; lack of operational experience, unfamiliar with platform rules, product pricing, and marketing pace; uncertainty in input-output, doubts whether sustainable growth can be achieved after initial investments in advertising and subsidies. Some industry analysts point out, "The initial period of a new store is the key window for determining whether the business can stay on the platform. If a positive cycle cannot be formed in the first three months, many drugstores will choose to withdraw." It is based on this that JD Buy Medicine Instant Delivery has launched a systematic new business full-life support plan, providing one-stop support from infrastructure construction to stable operation. According to relevant officials at JD Buy Medicine Instant Delivery, in the initial stage of a new store's first camp, the platform will assist businesses in completing online store decoration, product listing, qualification verification and other basic work, and provide various incentive policies to reduce the threshold for first-time purchases by users. At the same time, the platform provides new stores with a dedicated operations consultant for one-on-one operational guidance to help businesses quickly familiarize themselves with platform rules and tools. During the stage of climbing orders, the platform provides new stores with traffic weighting and marketing resources by using a combination of methods such as "single product promotion," "advertising placement," "activity reporting," and "shelf optimization." Particularly noteworthy is that the platform also collaborates with offline resources to help new stores with overall publicity, including LBS SMS accurate reach, pick-up play settings, community promotion, etc., effectively converting online traffic into actual orders. In the stable operation stage, the platform assists businesses in continuously optimizing customer unit prices and gross profit structures through precise operational strategies. In addition, the platform regularly organizes business training, case sharing, and industry exchanges to help new stores continuously improve their operational capabilities. The support plan has achieved initial results in a group of trial businesses. For example, a chain pharmacy in a certain region, after joining JD Buy Medicine Instant Delivery, was assisted by the platform in formulating a combination strategy of "hot products + subsidies + precise reach," and the store achieved a breakthrough from 0 to 200 orders per day during operation. Meanwhile, the platform guided it to launch non-pharmaceutical products (such as family planning, testing, health care), which grew non-drug product orders by more than 50% compared to the same period. Another individual drugstore, using the "bundle purchase" tool provided by the platform, increased the customer unit price of same-product orders by 25%. The store manager said, "I used to think that opening an online store was very complicated, but the platform provided a clear path and tools. Online orders now account for 20% of the total store revenue." An official from JD Buy Medicine Instant Delivery stated, "New businesses are the lifeblood of the platform's ecosystem. We hope that through full-life support, every pharmacy entering the instant retail track can find its growth path and truly achieve 'open a store, run a store, and thrive a store.' In the future, we will continue to iterate support policies, reduce the cost of starting new stores, improve growth efficiency, and grow together with businesses." As competition intensifies in the instant retail pharmaceutical track, the competition between platforms has shifted from simple traffic distribution to a deep assessment of business service capabilities. The new business full-life support plan launched by JD Buy Medicine Instant Delivery not only lowers the threshold for offline pharmacies to transition online but also explores a sustainable O2O business empowerment path for the industry. For small and medium-sized chain and individual drugstores, this is undoubtedly a policy dividend worth paying attention to.