HK Stock Market Move | HAIDILAO (06862) rose more than 4% in early trading. Yang Lijuan returns to HAIDILAO to take charge of the "Red Pomegranate" plan.

HAIDILAO (06862) rose by over 4% in early trading, reaching a 4.35% increase at the time of writing, with a price of 15.1 Hong Kong dollars and a trading volume of 54.7933 million Hong Kong dollars. On the news front, on April 15th, SUPER HI announced that Yang Lijuan had resigned as the company's executive director and CEO, and will join HAIDILAO to oversee the implementation of the "Red Pomegranate Plan." It is reported that multi-brand development has become one of HAIDILAO's long-term development strategies. In August 2024, HAIDILAO announced the launch of the "Red Pomegranate Plan," which aims to encourage the incubation and development of more new dining brands to drive innovation in dining services. In HAIDILAO's 2025 annual report, it was pointed out that last year, HAIDILAO Group officially entered a new stage of "parallel operation of multiple brands," and the "Red Pomegranate Plan" has transitioned from internal incubation to market expansion. By the end of last year, HAIDILAO Group had operated 20 sub-brands covering various segments such as seafood stalls, sushi, Western light meals, small hot pot, and Chinese fast food, totaling 207 restaurants. In terms of performance, attributed to the contribution of the "Red Pomegranate Plan," last year's operating income from other restaurants reached 1.521 billion yuan, more than doubling compared to the previous year.