"Fastest beauty company to launch stock incentive plan after going public! FOREST CABIN (02657) announced the adoption of an H-share stock incentive plan."

On the evening of March 16, "China's high-end skincare leader" FOREST CABIN (02657) announced that the company had officially adopted the H-share incentive plan (referred to as the "H-share incentive plan") at the board meeting. It is worth noting that the launch of this incentive plan comes shortly after the company announced positive financial results. Previously, FOREST CABIN announced that it expects to achieve significant growth in full-year performance in 2025, with an estimated revenue of approximately RMB 24.0 billion to RMB 24.5 billion, a year-on-year increase of 98.3% to 102.5%; and an adjusted net profit of approximately RMB 3.96 billion to RMB 4.01 billion, a year-on-year increase of 97.8% to 100.3%. Against the backdrop of positive performance expectations, the company swiftly introduced a stock incentive plan, which is seen by the market as a further demonstration of management's confidence in future development. The announcement states that the H-share incentive plan aims to establish a sound incentive and restraint mechanism for the company through a more flexible and effective stock incentive policy. By effectively combining the interests of shareholders, the overall interests of the company, and the personal interests of employees, FOREST CABIN aims to create a long-term career community of shared risks and benefits. The implementation of this plan is expected to greatly stimulate the enthusiasm and creativity of company employees, providing a core driving force for the company's sustained development in the high-end Chinese skincare market. It is reported that FOREST CABIN has a long-standing layout for stock incentives. The company is not only one of the fastest-moving enterprises in implementing stock incentive actions in the beauty industry after going public, but also places great importance on the value of talent dating back to the first round of financing. This forward-looking top-level design has kept FOREST CABIN at the forefront of the industry in attracting and retaining key talents. According to previous media reports, FOREST CABIN founder Sun Laichun stated that the company is preparing 100 "growth-oriented managers" or "mini-CEOs" to pave the way for multi-brand development. This pre-arrangement of organizational capabilities will provide talent support for the company's multi-brand and global strategy development. In response to this, industry insiders analyze that through this H-share incentive plan, FOREST CABIN can not only attract top talents in the industry accurately, but also better align the interests of the main business team, ensuring a high degree of consistency between management and core staff in key strategic objectives such as brand upgrading and global expansion. In the fiercely competitive beauty market environment, this deep interest synergy mechanism will further stimulate the company's growth potential and enhance operational efficiency.