Wondershare Technology Group (300624.SZ) increases investment in "AI+mobile", its mobile app FilmoraGo has been fully upgraded, offering free video editing.

Recently, AIGC software A-share listed company Wondershare Technology Group (300624.SZ) has once again sparked an innovation wave in the video creative field. Its star product, Filmora, has undergone a comprehensive upgrade since its launch on the mobile end, becoming the first in the domestic mobile editing field to implement a "basic inclusivity + AI value-added" service strategy, effectively promoting mobile video editing towards a new stage of AI-driven mass creation. Previously, Filmora on the desktop end had already implemented this new model in China, and this upgrade on the mobile end further deepens Wondershare Technology Group's layout of "AI + mobile" and "creative equal rights" in the video creative field. The rapid development of mobile internet has led to an explosive growth in the demand for mobile video creation. According to industry data, by 2024, the market size of the mobile video editing software industry in China is expected to reach 15 billion RMB. By the end of 2024, the number of active users using mobile video editing software in China has exceeded 500 million, with users' increasing demands for convenience, creativity, and professionalism in video creation. Based on a precise understanding of user needs, this upgrade of Filmora on the mobile end focuses on "free video editing, more AI creativity." Basic editing functions and self-developed resources are open to all users, with fees only applied to AI functions and related value-added services. Users can experience this upgrade on the Filmora official website (miao.wondershare.cn). In terms of basic inclusivity, Filmora on the mobile end continues to upgrade its intelligent background removal, beauty enhancement, color correction, audio noise reduction, and other editing functions, further lowering the threshold for video creation and making it easier for more creators to start editing videos. The self-developed resource library is open for free, covering a massive library of resources such as effects, templates (excluding AI resources), filters, stickers, etc. Whether it's trendy short videos, heartwarming life records, or high-quality commercial promotion, creators can find suitable materials in the resource library, helping users to experience a "zero threshold" process from capturing inspiration to exporting finished videos. In terms of AI value-added services, Filmora on the mobile end charges only for AI functions and related services, aligning its core AI capabilities with the desktop end to cover the entire process from generation to refinement of works, supporting the production of professional-level videos. Moreover, to meet the daily high-frequency creative needs, Filmora on the mobile end offers daily substantial free access to over ten AI features, including voice-to-text, bilingual subtitles, text-to-speech, image-to-video, AI super clear, optical flow interpolation, AI voice cloning, intelligent erasure, etc. For example, with the image-to-video feature, creators can upload a picture and provide a simple text description to generate a lively and interesting video. These free AI benefits help more creators enjoy the fun of video creation and spark creative inspiration. Additionally, the mobile end has removed the limit on the number of login devices, ensuring stable and efficient creation on different devices, allowing creators to capture inspiration on the go and finely polish their work.