US Stock Market Move | Bob's Discount Furniture (BOBS.US) enters the US stock market, opening with a more than 10% increase.

On Thursday, affordable furniture and bedding retailer Bob's Discount Furniture (BOBS.US) made its debut on the US stock market, opening more than 10% higher at $18.83. The IPO price was $17. As of September 28, 2025, the company operates 206 showrooms in 26 states in the US, showing strong profitability with revenue reaching $2.32 billion in the 2025 fiscal year. Looking ahead, the company has put forward an ambitious expansion plan, aiming to double the number of stores nationwide by 2035, with a goal of over 500 total. The company's management believes that its unique "ultra-value low price" model and omnichannel sales strategy will support this long-term growth in scale.