HK Stock Market Move | Afternoon rise over 5%, the company is upgrading its business model through AI strategy.

Keep (03650) rose more than 5% in the afternoon, rising by 4.8% by the time of publication to 3.93 Hong Kong dollars, with a turnover of 2.6959 million Hong Kong dollars. On the news front, on December 18, the Standing Committee of Hangzhou Municipal People's Congress held a press conference to announce that the "Hangzhou City Public Health Promotion Ordinance" has been approved by the Standing Committee of Zhejiang Provincial People's Congress and will be officially implemented from January 1 next year. It is reported that KEEP uses AI technology to provide users with personalized training plans, real-time action guidance, and immersive experiences interacting with the online community, building a closed-loop ecosystem of "content + smart hardware + e-commerce + data". Huaan previously pointed out that Keep is upgrading its business model through AI strategy. The company's core competitiveness is shifting from traditional sports content services to AI-driven intelligent, personalized, and professional fitness services. The introduction of AI technology significantly improves content production efficiency, enabling the platform to quickly cover more sports categories, expand the user base, and extend user lifecycles. On this basis, AI coaches provide full-process services such as real-time interaction, emotional value transmission, and training and diet plan formulation, driving the business model from content sales to service delivery, significantly increasing the value of individual users.