ZHOU HEI YA (01458) Micun Banfan officially announced their collaboration, with the launch of the Gududu Black Duck Pot, leading the way in creating a mutually beneficial ecological coexistence of black duck flavor.

On January 10th, the creator of Zhou Hei Ya flavor (01458) officially announced a joint collaboration with the Chinese fast food brand Micun Mixed Rice, and the joint new product "Gududu Zhou Hei Ya Pot" was launched in Micun Mixed Rice stores nationwide. This joint collaboration not only achieves an innovative fusion of leisure braised flavor and fast food scenes but also demonstrates Zhou Hei Ya's role as a flavor creator, promoting the diversification of Zhou Hei Ya flavor into various scenes and empowering the industry's mutual development. Zhou Fuyu, founder, chairman, and CEO of Zhou Hei Ya, stated that as the creator of Zhou Hei Ya flavor, Zhou Hei Ya has always been committed to refining and promoting the classic Zhou Hei Ya flavor and thanks consumers for their love and support for the "Zhou Hei Ya flavor" over the past thirty years. This collaboration is not only a product-level cooperation but also an open and shared flavor asset, aiming to encourage various industries to innovate and develop Chinese flavor culture based on the classic Zhou Hei Ya flavor. Zhou Qiang, founder and chairman of Micun Mixed Rice, stated that this collaboration with Zhou Hei Ya is Micun Mixed Rice's first joint activity, and it is an important opportunity for us to explore the fusion of flavor innovation. This collaboration not only crosses sub-sectors but also geographical boundaries. We hope that through Micun Mixed Rice's extensive store network and unique stone pot style, we can help promote the Zhou Hei Ya pot, a characteristic dish from Wuhan, to more places and allow more consumers to taste the authentic Zhou Hei Ya flavor. This strong collaboration unlocks a mutual journey of flavor and scene. As a leading brand deeply rooted in the braised flavor industry for many years, Zhou Hei Ya has defined the Zhou Hei Ya flavor category with its unique sweet and spicy flavor since its establishment. With standardized processes and a commitment to quality, it has become synonymous with Zhou Hei Ya flavor in the hearts of many consumers. It is reported that the collaboration with Micun Mixed Rice is based on its deep accumulation and resonance with the brand philosophy in the Chinese fast food field. Established in 2014, Micun Mixed Rice, rooted in the traditional Korean stone pot mixed rice technique, has created a large-scale advantage with over 1800 stores, focusing on the mass catering market. Adhering to the philosophy of "providing customers with a tasty and reassuring meal," its strict ingredient traceability system aligns closely with Zhou Hei Ya's pursuit of high quality and standards. The joint new product, Gududu Zhou Hei Ya Pot, is the deep integration of the strengths of both parties' resources. The product continues the classic Zhou Hei Ya flavor formula passed down and optimized over thirty years, selecting the firm, low-fat, high-protein, non-dry or tough duck leg parts, marinated through multiple braising processes to create a rich taste experience of "sweet first, then spicy, with a numbing sensation in between." It preserves the classic memories of Zhou Hei Ya flavor while adapting to the diverse needs of a fast food scene, achieving a mutual journey of flavor and scene. Leading the way and promoting the ecological prosperity of Zhou Hei Ya flavor. In recent years, the unique taste appeal of Zhou Hei Ya flavor has continued to break through boundaries, extending from leisure braised flavors to pot dishes, snacks, fast food, and other tracks, becoming a popular flavor category in the catering market. As the creator of Zhou Hei Ya flavor, Zhou Hei Ya states, "We not only adhere to our own product quality and flavor standards but also are willing to share our experience in flavor development and supply chain management to provide the industry with referenceable flavor innovation paradigms. We are happy to see Zhou Hei Ya flavor recognized and innovated by more industry partners and sincerely encourage practitioners from all industries to excel in Zhou Hei Ya flavor." At the same time, Micun Mixed Rice has continued to update and iterate its products over the past year, striving to discover more high-quality ingredients, innovate more flavors, and meet the diverse needs of customers with different tastes and scenes. The joint collaboration between Micun Mixed Rice and Zhou Hei Ya allows more consumers to experience the unique charm of Zhou Hei Ya flavor in different scenes. This joint activity demonstrates the responsibility, openness, and win-win situation of Zhou Hei Ya as the creator, and also showcases Chinese fast food brands like Micun Mixed Rice leading more classic flavors into daily consumption scenes, sharing the beauty of flavors with consumers. This not only promotes the ecological prosperity of Zhou Hei Ya flavor but also contributes to the innovation and heritage of the CHINA FOODS industry.