HK Stock Market Move | BAIRONG-W(06608) closed up more than 3% in the last trading session. AI+ advertising marketing products are evolving towards intelligent bodies. The company's enterprise-level AI Agent achieves precise customer acquisition.

BAIRONG-W (06608) rose more than 3% at the close of trading, with an increase of 3.42% to 9.38 Hong Kong dollars, with a turnover of 183.277 million Hong Kong dollars. On the news front, Ping An Securities research report pointed out that AppLovin is a leading global mobile game advertising channel provider, with its e-commerce business gradually expanding. AppLovin is starting to expand its customer base to web advertising and e-commerce fields. In October of this year, the company launched an invitation-based self-service platform to expand into e-commerce and other categories of customers, which is still in its early stages. According to the company's 3Q25 Earnings Call, after the launch of AxonAds Manager, the spending of self-service advertisers has increased by about 50% per week. Looking ahead to 4Q25 and 2026, AppLovin's key focuses include: introducing AI Agent to optimize the onboarding process for new advertisers, fully opening the self-service platform, testing advertisement creative functionality based on generative AI, and actively testing paid marketing. Ping An Securities believes that currently, there is strong demand from domestic companies (such as cross-border e-commerce and mobile games) to go global. Marketing intelligent agents can not only generate advertising copy, images, and video scripts that meet the preferences of overseas users in batches, but also provide assistance in cultural differences, language habits, legal compliance checks, and other aspects, helping brands truly integrate into the local market. It is understood that BAIRONG-W provides AI intelligent marketing and precise customer acquisition solutions for financial and general industrial B-end customers based on its self-developed BR-LLM large model and VoiceGPT. In addition, the CybotStar intelligent agent platform is a platform for building enterprise-level AI agents for the company, supporting customers to quickly customize marketing, customer service, and other scenario-based intelligent agents to adapt to internal operations and external customer acquisition needs.