HK Stock Market Move | CHINA LIT (00772) rose more than 4%. The cumulative output of short plays in 2025 exceeded 120, and production capacity has significantly increased.

CHINA LIT (00772) rose more than 4%, as of the time of publication, it increased by 4.12%, to HK$33.84, with a turnover of HK$2.29 billion. On the news front, on December 11, CHINA LIT's official Weibo account released the 2025 annual short drama report card. According to the report card, in 2025, Yuewen short dramas have produced over 120 short dramas, with a significant increase in production capacity. Among them, several works such as "Good Pregnancy Sweet Wife", "The Concubine Joins the Game", and "He Wild" have obtained the "explosive drama" certification from top platforms. Present-day, ancient costume, period drama, and male-focused tracks have shown strong performance. Additionally, CHINA LIT stated that several short dramas adapted from Yuewen IP are ready to be launched, including popular works such as "I Really Didn't Want to Reborn", "I Will Give You a Bright Light for Ten Thousand Zhang", "My Wife at Home, Something's Wrong 2", and "Top-notch Housekeeper". Huajin Securities stated that according to AiMedia Consulting data, the market size of China's micro short drama market will reach 67.79 billion yuan in 2025, a year-on-year increase of 34.40%, and it is expected that the market size of China's online micro short drama market will exceed 150 billion yuan by 2030. In the past, single-themed cool dramas dominated the market. With the development of the industry and the improvement of user aesthetics, diverse innovative themes have emerged, and customized brand IP has become mainstream. From January to August 2025, a total of 233 brand cooperation micro short dramas were launched on short video platforms, with 87 new brands entering the market for the first time, and a brand re-entry rate of over 60%, showing a significant increase year-on-year.