US Stock Market Move | Investing $1 billion in OpenAI and reaching a significant licensing agreement, Walt Disney Company (DIS.US) rose over 1.4% against the market trend.

On Thursday, the stock price of Walt Disney Company (DIS.US) rose against the market by more than 1.4%, reaching $110.38. The company announced that it will invest $1 billion in equity in OpenAI, the parent company of ChatGPT, and signed a significant licensing agreement allowing OpenAI's generative video model, Sora, to use Walt Disney Company's rich intellectual property to create AI video content. Under this three-year partnership, OpenAI will be able to use over 200 characters from Walt Disney Company, Marvel, Pixar, and the Star Wars universe to generate AI video content. Users will also be able to watch selected Sora-generated videos on the Disney+ platform. The agreement does not include any rights to the likeness or voice of real actors. Walt Disney Company stated that under this collaboration, the company will become a key enterprise customer of OpenAI, using its API to develop new products, tools, and user experiences, including features for Disney+, and will deploy ChatGPT internally to assist employees in their work. Both parties anticipate that Sora and ChatGPT Images will begin launching consumer-created fan-driven video content in early 2026, using characters authorized by Walt Disney Company's multiple brands. OpenAI CEO Ottman stated in a declaration, "Walt Disney Company is the gold standard in the global narrative field, and we are thrilled to collaborate to expand the way Sora and ChatGPT Images allow for mass creativity and content experiences." Walt Disney Company CEO Ag also mentioned, "The rapid development of artificial intelligence is significant for our industry. Through our collaboration with OpenAI, we will expand the impact of Walt Disney Company's stories in a respectful and responsible manner that respects and protects creators."