WB-SW (09898) announces its performance for the first three quarters with a net profit attributable to shareholders of $454 million, representing a year-on-year increase of 55.43%.

WB-SW (09898) released its financial performance for the third quarter of 2025. The group achieved a net income of approximately 442 million US dollars, a decrease of 4.77% year-on-year; the net profit attributable to Weibo shareholders was 221 million US dollars, an increase of 69.33% year-on-year; basic earnings per share were 0.93 US dollars. In the first three quarters of 2025, the net income reached 1.284 billion US dollars, a decrease of 1.07% year-on-year; the net profit attributable to Weibo shareholders was 454 million US dollars, an increase of 55.43% year-on-year; basic earnings per share were 1.9 US dollars. The announcement stated that the monthly active users in September 2025 were 578 million, and the daily average active users in September 2025 were 257 million. The advertising and marketing revenue for the third quarter of 2025 was 375 million US dollars, a 6% decrease from the same period last year. Advertising and marketing revenue (excluding advertising revenue from Alibaba) was approximately 330 million US dollars, a decrease of 13% from the same period last year. "We are pleased with the progress made by Weibo Smart Search," said Weibo CEO Wang Gaofei, "In terms of user products, we have completed the transformation of the homepage feed product to recommend flow as the main interface, further improving the scale and efficiency of user content consumption. In terms of artificial intelligence application, Weibo Smart Search's user base and search volume maintained strong growth in the third quarter, further meeting users' search needs and driving overall search volume on the platform. In terms of monetization, we have further strengthened our content marketing advantage and improved the conversion rate of information flow advertisements. In terms of advertising technology, we continue to strengthen the application of artificial intelligence technology in the entire advertising process, further improving monetization efficiency."