Morgan Stanley (MS.US) launches the Power ETrade Pro platform under its E*Trade division, as retail brokers compete in the high-frequency trading arena.

Morgan Stanley's online brokerage platform E*Trade has announced the launch of a new desktop trading platform Power ETrade Pro, targeting high-frequency trading users. The platform has optimized customized functions for multi-screen trading scenarios, supporting window linkage to achieve synchronous analysis across different chart symbols, and integrates a streamlined toolkit for stock, options, and futures trading. Specific features include customizable options chain interface, multidimensional market filters and scanners, and a futures trading module with support for multi-level quotes. In terms of technical analysis, the platform offers over 120 indicator tools and more than 30 chart drawing functions to meet the needs of professional investors for executing complex strategies. This product iteration comes at a time of increasing retail trading activity. Data disclosed by Morgan Stanley shows that as of June 30, 2025, its proprietary trading channel has achieved a 26% year-on-year increase in average daily revenue trading volume. It is worth noting that during the public testing phase of Power E*Trade Pro, the market volatility intensified due to policy adjustments by the Trump administration, providing a real trading environment for platform testing. The competition in the retail brokerage market is becoming increasingly fierce. Just about a month before E*Trade launched its new platform, its main competitor Robinhood Markets had already upgraded its chart analysis system on the mobile end and developed a simulated return rate calculation tool for options traders. Another industry giant, Charles Schwab Corp's platform thinkorswim, is also expanding the range of tradable securities, especially adding overnight trading instruments. Market observers point out that leading platforms are competing for high-frequency trading users by differentiating their functions. The capital market's response to industry dynamics varies. As of Monday's closing, Morgan Stanley's stock price fell slightly by 0.26%, Robinhood (HOOD.US) also experienced a 4.92% drop, while Charles Schwab Corp's stock price rose by 0.47%. As advanced trading tools accelerate their penetration into the retail market, brokerage firms' innovation in technology will become a key watershed for future competition.