Sales surged by 23%! Motorola reclaims its position as the seventh largest global company.

Recently, a report released by market research firm CounterPoint Research shows that in 2024, shipments of Motorola smartphones increased by 23% year-on-year, reaching a historical high and successfully making it the seventh largest smartphone brand globally. Although global smartphone shipments in 2024 were still lower than the level in 2020, Motorola showed impressive performance with a 75% increase in shipments compared to 2020, and a compound annual growth rate (CAGR) of 15%. Looking at regional markets, Motorola made significant progress in multiple regions. Latin America (LATAM) accounted for nearly half of its global shipments, with Brazil and Mexico being the major driving forces. In Brazil, the market share of Motorola smartphones in 2024 increased to 31.0% year-on-year, with a CAGR of 7% from 2020 to 2024; while Mexico saw a slight decrease in market share to 16.7% in 2024, with a CAGR of 2%. The North American market showed a strong recovery trend, with the market share in the United States increasing to 11.2% in 2024 year-on-year, and a CAGR of 20%. India emerged as a breakthrough market, with shipments increasing by a whopping 82% year-on-year, accounting for 13% of Motorola's global shipments in 2024, and the market share increasing to 5.0% year-on-year, with a CAGR of 62%. Additionally, in markets such as Colombia, Chile, Peru, Saudi Arabia, and the United Arab Emirates, Motorola's market share also saw varying degrees of growth. Strategically, Motorola focuses on affordability and diversification. It maintains a strong position in the entry-level to mid-range market (priced below $250), while also gaining attention in the $250 - $399 price range, demonstrating its determination to move towards high-end products. This product strategy caters to the needs of budget-conscious consumers while expanding its market coverage. On the technological innovation front, Motorola continues to strive. For example, it explores AI-related technology applications to enhance user experiences in photography, gaming, and daily usage scenarios. Some new models of Motorola phones come with higher resolution cameras and more powerful processors, making it easier for users to take high-quality photos and run large games smoothly. Actual user feedback also indirectly confirms Motorola's progress, with many users stating that their phones are smooth in daily use, with almost no delays in multitasking, and providing strong immersive experiences in gaming and video playback. In the intensely competitive global smartphone market, Motorola has achieved significant growth in shipments due to its outstanding performance in various regions, reasonable product strategies, and technological innovation. Continuous breakthroughs in market share and revenue further confirm Lenovo's brand revitalization of Motorola, indicating its resurgence in the global smartphone market.