Decathlon is considering selling 30% of its Chinese business equity, with an estimated valuation potentially exceeding $1 billion.

According to sources, the French sports retailer Decathlon is considering selling around 30% of its business in China, with a potential valuation of up to $1 billion or higher. Currently, Decathlon has partnered with an advisory firm and attracted interest from some potential investors. However, Decathlon may also choose not to sell this portion of its business and instead consider other options to support further growth in the Chinese market. Decathlon stated that the company remains committed to long-term development in China. Founded in France in 1976, Decathlon operates on a vertically integrated model covering research and development, production, logistics, and retail processes, utilizing its own brand strategy to reduce costs and offer high-value sports products. The product line includes over 80 sports categories such as hiking, cycling, and running, with more than 20 proprietary brands to meet the needs of both beginners and advanced users.