MARKETINGFORCE (02556) announces annual performance with double growth in revenue and gross profit. Adjusted net profit reached 79.212 million yuan.

MARKETINGFORCE (02556) released its performance for the year ended December 31, 2024, with the group achieving revenue of 1.559 billion yuan, an increase of 26.5% year-on-year; gross profit of 826 million yuan, an increase of 16.9% year-on-year; adjusted net profit of 79.212 million yuan, compared to an adjusted net loss of 27.736 million yuan in the same period last year; and a net loss attributable to owners of the company of 877 million yuan, resulting in a loss per share of 4.13 yuan. The company is seizing the strategic opportunity of the advancement of generative AI technology, relying on its deep deconstruction capabilities in vertical industry scenarios, continuously exploring industry application landing scenarios, and building an AI+SaaS ecosystem. By deeply integrating large models into a one-stop marketing and sales platform, the company is creating the next generation AI+SaaS solution with multiple core capabilities such as intelligent marketing hub, process automation engine, and scenario-aware matrix, moving towards value delivery from functionality delivery. More than 90% of the products provided to our customers include AI modules, which also form the core of our AI+SaaS business. AI+SaaS business revenue reached 840 million yuan, a year-on-year increase of 19.9%, with 4.4% increase in the number of paying users to 26,606, and a 12.1% increase in average monthly revenue per user to 3,848 yuan. The retention rate of subscription customers has continuously improved for three and a half consecutive semi-annual periods, confirming the organic integration of AI with the company's products and the empowerment of customers through the products, continuously enhancing customer value and stickiness. On one hand, we deepen our layout in the small and medium-sized business (SMB) market through T Cloud products, launching a full-link, full-scenario, one-stop AI marketing product to solve the customer acquisition difficulties of mid-tier ToB enterprises, generate high-quality marketing content through AI, cover the four major traffic ecologies, utilize platform search and recommendation logic to acquire free traffic, collect business leads, and promote marketing customer conversion rates. On the other hand, we continue to expand the large enterprise customer (KA) market through our Treasure Guest (Jenke) product, empowering brand key customers to achieve omni-channel customer asset operation. Based on the underlying AI brain, we maintain a "thousand faces for a thousand people" for existing customers, increase B2B and B2C customer unit price and stickiness, and improve customer repurchase rate; currently covering five major industries including consumer retail, automotive, financial, medical health, and manufacturing; with a subscription income retention rate exceeding 100% for three consecutive years, confirming the internal growth potential brought by product technology. Additionally, the company's precision marketing services provide one-stop cross-media online marketing solutions for companies in various industries through designing, publishing, monitoring, and optimizing advertising campaigns, with a strategic focus on top media platforms. The company may act as an agent rather than a principal, and represent clients to place advertisements on designated media platforms through their respective advertising accounts. The company achieved an accounting revenue of 720 million yuan for the year, a year-on-year increase of 35.2%, and gross revenue of 7.23 billion yuan, a year-on-year increase of 14.6%. This was mainly due to further enhancement in our close relationship with media platforms and the optimization of our client structure.