Gamma Data: Domestic game market actual sales revenue in Q1 increased by 7.60% year-on-year, while overseas revenue doubled on a month-on-month basis.

On April 30th, Gamma Data released the "2024 1st Quarter Report of China's Game Industry". The data showed that from January to March, the actual sales revenue of China's game market was 72.638 billion yuan, a year-on-year increase of 7.60%, mainly influenced by the scale of the mobile game market. From January to March, the actual sales revenue of Chinese self-developed games in overseas markets was 4.075 billion US dollars, an increase of 5.03% month-on-month and 5.08% year-on-year, driven by the combined effects of long-term products and new products. In addition, from January to March 2024, the actual sales revenue of China Mobile Limited's game market was 52.895 billion yuan, a year-on-year increase of 8.63%. From January to March 2024, the scale of China's game market was 726.38 billion yuan, with a year-on-year increase of 7.60%, driven by the combined effects of the mobile and client game markets. It decreased by 2.46% month-on-month, mainly due to the significant decrease in the scale of the mobile game market. Data source: China Game Industry Research Institute & Gamma Data (CNG) From January to March, the scale of the client game market in China was 16.771 billion yuan, an increase of 1.76% month-on-month and 1.48% year-on-year. The main reason for this growth was the product operation activities during the Spring Festival period, with some products offering discounts and promotions, leading to increased user willingness to pay and online numbers. Data source: China Game Industry Research Institute & Gamma Data (CNG) From January to March 2024, the actual sales revenue of the web game market in China was 1.189 billion yuan, a month-on-month increase of 4.12%, but lower than the same period last year. This quarter included the Spring Festival holiday, during which the number of game launches increased, but overall enterprise layout intentions remained low. Data source: China Game Industry Research Institute & Gamma Data (CNG) From January to March 2024, the actual sales revenue of the mobile game market reached 52.895 billion yuan, a year-on-year increase of 8.63%. The main reasons were the product operation activities during the Spring Festival period, which led to increased revenue for some long-term products; although most of the new products launched this quarter failed to enter the top revenue positions, the new games still contributed to some growth. However, there was a 4.32% decrease month-on-month, mainly due to the decreased revenue from some new games that transitioned from the explosive period to a stable operation period, as well as limited revenue growth from new products this quarter. Data source: China Game Industry Research Institute & Gamma Data (CNG) Gamma Data's Top 10 Mobile Game Revenue Calculation List: Tencent Game's products secure 6 positions, with significant year-on-year growth in "Battle of Golden Shovel" From January to March 2024, in Gamma Data's Top 10 Mobile Game Revenue Calculation List, Tencent Game's products secured 6 positions, covering four game genres including MOBA and shooting games, with "Battle of Golden Shovel" showing significant year-on-year growth. Thanks to the good results of operation activities, the ranking of "Battle of Golden Shovel" in the App Store game bestseller list for January to March 2024 showed a significant improvement compared to the same period last year, both remaining within the Top 10. During the operation activities, the game topped the App Store bestseller list for two consecutive days. Data source: Gamma Data (CNG) Note: The Top 10 mobile games in terms of revenue are products ranked in the Top 10 of Gamma Data's Mobile Game Revenue Calculation List. The list is calculated by Gamma Data (CNG) through research, financial reports, monitoring lists, building models, etc. The revenue of the product is the total revenue before channel sharing of iOS, Android, jailbreak, etc., excluding overseas market revenue. The data is for reference only and the same applies to the following. Distribution of Top 50 game revenue: Significant growth in auto-chess and interactive story genres, while the revenue share of strategy games (including SLG) shrinks From January to March 2024, the revenue share of auto-chess and interactive story genres in the Top 50 mobile game revenue list showed significant year-on-year growth, while the revenue of strategy games (including SLG) notably decreased. The growth in revenue of auto-chess games was mainly driven by the good performance of "Battle of Golden Shovel"; the increase in revenue share of interactive story genres benefited from the launch of female-oriented new games " (The World Beyond)" and "Love and Deep Space." Among the strategy games (including SLG), the revenue of "Three Kingdoms: Strategic Edition" saw a clear year-on-year decline. Data source: Gamma Data (CNG) Distribution of Top 50 game IPs: Revenue share of client game IP adaptation products increases, while the revenue and quantity share of mobile game IP adaptation products both increase significantly From January to March 2024, among the Top 50 mobile game products in terms of revenue, the revenue share of client game IP adaptation products increased, and the revenue and quantity share of mobile game IP adaptation products both grew significantly. Among the client game IP adaptation products, the revenue of long-term products such as "Battle of Golden Shovel", "Crossfire: The King of Gun Battle", and "League of Legends Mobile" increased year-on-year; in addition, new products like "Against the Current" and "MapleStory: The Legend of the Maple" also brought growth. Data source: Gamma Data (CNG) Inner ring represents January to March 2023, outer ring represents January to March 2024 Number of discontinued mobile games: the lowest in nearly 5 quartersFrom April to June in Year 4, the number of mobile game products that stopped operating decreased compared to the previous quarter, reaching the lowest in nearly 5 quarters. The discontinued games included adaptations of IPs such as "Fairy Tail" and "Chinese Paladin".Data Source: CNG Gamma Data Note: The statistics cover the enterprises and products involved in the development competitiveness model of Gamma Data, with the deadline for statistics being March 31, 2024. iOS Channel Download Estimation TOP10: "Star of the Dream" Tops the List, Half of the Listed Products are Light Gameplay In January to March 2024, "Star of the Dream" topped the iOS Channel Download Estimation TOP10, with half of the listed products having light gameplay. "Star of the Dream" was launched in December 2023, and the user download popularity continued into this quarter, with 22 times on top of the App Store game free list within the statistical date. Data Source: CNG Gamma Data Hot Game Ad Placement Analysis: "Ragnarok M: Love At First Sight" "Ragnarok M: Love At First Sight" was launched on March 26th, with ad placements mainly concentrated on the launch day, leading to a general downward trend in the overall ranking of the iOS game bestseller list, with a slight recovery on April 9th; In terms of ad placement platforms, the game is mainly placed on iQIYI, UC Browser, and QQ. Ad placement data is sourced from AppGrowing's advertising intelligence tracking, compiled by Gamma Data; The statistical date is from March 26, 2024, to April 10, 2024 Top 5 New Game Revenue List: IP Adapted Products Account for 80%, Overall Revenue Contribution is Limited In January to March 2024, the top 5 new game revenue estimation list by Gamma Data includes 4 different IP adapted products. The overall revenue performance of new games is average, with limited contribution to the growth of the mobile game market. The top 2 listed products are both interactive story-based, with "Love and Deep Space" as a sequel to the "Love and" IP series, incorporating first-person perspective performances, 3D interactive card faces, and multi-sensory gameplay elements on top of some world-building from the "Love and" series. Data Source: CNG Gamma Data Note: The above are mobile games launched in January to March 2024, ranked based on the revenue status on all platforms in China within 30 days of product launch. For products with less than 30 days since launch, their first-month revenue is estimated based on their current revenue. Data is sourced from Gamma Data's mobile game revenue estimation, for reference only. New Games' Performance in iOS Daily Bestseller TOP200: Lowest Number of New Games Entering the List in Nearly 2 Years In March 2024, only 4 new games entered the iOS daily bestseller TOP200, marking the lowest number in nearly two years. Data Source: CNG Gamma Data Recent Online New Game User Review Analysis: "Douro Mainland: Shrek Academy" Has a 90.24% Five-Star Rating From January to March 2024, "Douro Mainland: Shrek Academy" had a 90.24% five-star rating on the App Store, with negative reviews accounting for only about 5%. Positive reviews highlight the game's fidelity to the original work, innovative gameplay, and adherence to the original storyline, while negative reviews mention serious crash issues and some users feeling the graphics are not ideal. Statistical Date: January 30, 2024, to March 31, 2024 Note: Positive reviews are user ratings of 4-5, and negative reviews are user ratings of 1-3; The content in the image is presented after word filtering. Data Source: CNG Gamma Data Actual Sales Revenue of Chinese Self-Developed Games in Overseas Markets: Double-Digit Year-on-Year and Month-on-Month Growth in Overseas Market Revenue In January to March 2024, the actual sales revenue of Chinese self-developed games in overseas markets reached 4.075 billion USD, with a month-on-month growth of 5.03% and a year-on-year growth of 5.08%. The growth can be attributed to stable growth in products like "Last War: Survival Game" and "Frost Revelation," as well as strong performance from new games like "Love and Deep Space" in this quarter. Data Source: China Game Industry Research Institute & Gamma Data (CNG) Data Source: China Game Industry Research Institute & Gamma Data (CNG) Changes in Overseas Market Games: 3 New Entries in the Top 10 of Revenue Growth, Mixed Gameplay Effectively Attracts Users In the top 10 revenue growth rankings in key overseas markets from January to March 2024, 3 new products entered, with "Last War: Survival Game" topping the list. "Last War: Survival Game" attracted users through casual gameplay and using relevant materials for user acquisition, while also consistently updating the main SLG gameplay to retain core users, leading to significant revenue growth in this quarter. "Gume Warriors Legend" was launched in the Japanese market with Shanghai New World views, characters, and held multiple activities such as "Thousand Lanterns Floating World" and Spring Limited Cherry Blossom Viewing, achieving top rankings in the iOS game bestseller list multiple times locally; The game also expanded to markets such as the USA, France, and Germany in March, further increasing revenue. "Let's Go Muffin" launched marketing activities like the "Cat Bug Coffee Wave" crossover and celebrity-sung theme song before its release, and performed well in markets like Japan and Korea. "The Song of the Kingdom" benefits from a deep integration of various gameplay elements such as RPG, teaming, placement, and simulation management, leading to a significant revenue increase after launch. Note: Gamma Data's market monitoring range on this page includes key regions such as the USA, Japan, South Korea, Hong Kong, and Taiwan. --- Please note that some specific terms related to the gaming industry might have different translations based on context and industry jargon.