Omdia: Global smartphone market expected to shrink 12% in 2026, with market structure tilting toward higher price segments.

Zhito Finance APP has learned that the latest research from Omdia shows that the global smartphone market is expected to decline by 12% year-on-year in 2026, with shipments falling to 1.097 billion units. This is mainly due to weak demand for entry-level devices and purchasing power challenges faced by emerging markets, which have dragged down shipments. Despite the decline in shipments, the total shipment value of the global smartphone market is expected to grow by 12%, reaching $651.6 billion, while the average selling price (ASP) will rise by 27% to $594.