The acceptance of dividend insurance market is not high, as consumers are taking a wait-and-see attitude.

Since the beginning of this year, insurance companies have vigorously promoted dividend insurance, but the overall market acceptance is not high. A insurance broker in Shanghai recently said in an interview with a reporter. According to the investigation by the reporter, in the current transformation of life insurance industry products, insurance companies are promoting dividend insurance and other variable income products through strategies such as creating "internet-famous" products. However, consumers have low awareness and acceptance of dividend insurance and other products, causing the dividend insurance market to be overall "cool," with a year-on-year decline in life insurance original premium income in the first quarter of this year. Industry insiders believe that dividend insurance still faces some challenges in marketing, such as insufficient consumer awareness, the need to improve the professionalism of sales agents, and product homogenization. When consumers are considering purchasing dividend insurance, they should consider their own needs, the strength of the insurance company, and other factors.