Tmall Double 11: Nearly 600 brands have exceeded one billion in transactions, with over 30,000 brands doubling in growth.

In 2025, Tmall's Double 11 achieved the best growth in four years. Throughout the Double 11 event, nearly 600 brands exceeded one billion in sales, with 34,091 brands doubling their sales compared to last year, 18,048 brands tripling their sales, and 13,081 brands increasing their sales by more than five times compared to the previous year. Among them, brands such as Apple, Haier, Midea, Origlam Wood Language, Xiaomi, Feiyue, Laopu Gold, Camel, Huawei, and Nike all exceeded 10 billion in sales.