The ski equipment is selling like hotcakes. The turnover of ski equipment on the platform has increased more than 10 times year-on-year.

The skiing craze has driven the sales of snow equipment into the peak season, and the continuous upgrading of equipment has also attracted more beginners to join the skiing ranks. It is understood that this year, skiing equipment continues to iterate and upgrade, from the improvement of cold-proof materials to the application of intelligent adjustment systems, all of which focus more on improving user experience. Among them, the new generation of double binding fixers are favored by consumers because they are more convenient to put on and take off and have stronger adaptability. Data from a certain e-commerce platform shows that the sales volume of related products during the Double 11 shopping festival has significantly increased, and from 8 pm on October 30th to October 31st, the transaction volume of skiing equipment has increased more than 10 times compared to the same period last year, with the sales of snowboards and skiing apparel both achieving a growth of more than 5 times.