Huawei applies for Qi Jie trademark.

According to the information from the Trademark Office of the National Intellectual Property Administration, Huawei Technologies Co., Ltd. has applied to register the "Qijie" trademark this year, which is currently in the waiting for substantive examination stage. This trademark belongs to International Classification Class 12, covering a range of goods and services including car doors, cars, car bodies, car wheel hubs, hybrid cars, car seats, electric cars, autonomous cars, car chassis, car wheels, etc. From the perspective of brand layout, Huawei has already built an intelligent car brand matrix with the "jie" character as the core. Currently, under the brand Hongmeng Zhihang, there are five major brands: Wenjie, Zhijie, Xiangjie, Zunjie, and Shangjie. Through deep cooperation with different car companies such as Saic Group and Chery Automobile, Huawei has accurately covered multiple segmented markets from mainstream to high-end, from household to personalized. The application of the "Qijie" trademark this time is not to expand beyond the five "jie" brands. In fact, before "Qijie," Huawei has already applied for nearly 200 trademarks containing the character "jie," including many reserve names such as "Xianjie" and "Junjie."