Little Red Book "Direct Seeding" Double 11 Battle Report: Helping hundreds of items break through a million in transaction volume.

On November 11, 2025, the first report card of the new business "directly planting grass" on Xiaohongshu, which has only been launched for 5 months, was released: During the period from October 9 to November 6, more than 100 single products that have achieved transaction amounts exceeding tens of millions or even hundreds of millions on various e-commerce platforms with the help of Xiaohongshu's "directly planting grass", nearly 1000 products with transaction amounts exceeding 1 million. This includes Haier Yunxi series washing machine achieving a transaction amount of nearly 200 million on JD platform with the help of directly planting grass, Xiaotian'e Wumei series washing and drying set achieving a transaction amount of over 50 million, TCL T7L TV achieving a transaction amount of over 30 million, iFlytek T30 learning machine achieving a transaction amount of over 25 million, and Stone P20 Ultra Plus sweeping robot achieving a transaction amount of over 25 million.