Counterpoint: China smartphone shipments in 26Q3 hit a 14-year low; Huawei and Apple grow against the trend

Zhitong Finance APP has learned that, according to preliminary data from Counterpoint Research's market monitoring service, China's smartphone shipments in the third quarter of 2026 fell 10% year-on-year, hitting the lowest level for a third quarter since 2012. The market decline was broadly in line with Counterpoint Research's expectations; as memory prices continued to rise, bill of materials (BoM) costs increased significantly, and supply shortages further intensified, leading to an expanded decline in the second half of the year.