From "the purity of makeup removal" to "the sculpting of contours": Zhuben's "Four Seasons Fragrance Journey" 10th Anniversary Brand Gala Held in Hangzhou

On September 21, Zhuben's 10th Anniversary "Four Seasons Fragrance Journey" Brand Gala was held at the Hangzhou World Tourism Museum. Zhang Wanping, Executive Dean of the International College of Cosmetics at Shanghai Institute of Technology and the Oriental Beauty Valley Research Institute; Yao Yongbin, Director of the Digital Information Department/Industry Research Department of the China Fragrance, Flavor and Cosmetics Industry Association; Zhang Yan, President of the Zhejiang Health Products and Cosmetics Industry Association; Chen Yihua, Secretary-General of the Shanghai Daily Chemical Industry Association; Chen Jiayue, Co-founder of Weiming Shiguang; and other representatives from government, associations, academia, and industry attended the gala. Core channel partners from various platforms and representatives of long-term cooperative distributors gathered at the venue to jointly look back on the brand's ten-year journey. With the theme "Life Ascends, Naturally Contoured" and "The Order of the Four Seasons" as its narrative thread, the gala created four immersive experience scenes: Spring Birth, Summer Growth, Autumn Harvest, and Winter Storage. The gala opened with the brand TVC and a speech by founder Liu Qianfei, looking back on a decade of entrepreneurship and announcing the opening of a new chapter for the brand. R&D Vice President and Head of the Raw Materials Business Unit Zheng Yuechuan then shared the ten-year R&D journey in a speech titled "From a Bottle of Cleansing Oil to a Bottle of Contour Management Oil": In 2016, Zhuben started from the first principle of "dissolving oil with oil," and after 241 days of repeated testing, launched its first bottle of cleansing oil in 2018; in 2019, the "one-second emulsification" beaker experiment in the livestream made people who feared oil dare to use oil. Over the decade, Zhuben successively built a full-polarity oil system and a "skin-specific, capacity-specific" product matrix, from the jade-sense three-state microemulsion system to the technological upgrade of Yuntan's film-breaking, makeup-dissolving, and color-absorbing capabilities, and led the formulation of the group standard for evaluating cleansing oil makeup removal ability, accumulating a database of 145 plant oils. Zheng Yuechuan stated that the early sign of aging in Eastern people is not wrinkles, but "sagging," and anti-aging must directly target "contour management." With a bottle of "oil that stays on the face," Zhuben offers a new answer: Buran Mountain Ginseng Contour Oil adopts a 2:8 water-oil biphasic design, where the water phase participates in stratum corneum hydration and opens a penetration-enhancing channel for the oil phase; 1% HPR, 10% VCIP, and dual-molecule patented PDRN act in layers on the three major aging processes of collagen renewal, oxidative protection, and cellular repair, supplemented by Changbai Mountain Tourism ginseng raw materials from altitudes above 1,000 meters (containing sixteenfold precious ginsenosides) and seven plant oils, achieving a balance between active delivery and barrier integrity. At the gala, co-founder Shen Donglai announced the market performance of the contour oil: first-day sales exceeded 20,000 bottles, sales revenue surpassed 8 million yuan, and it topped the essence oil rankings on multiple platforms. Among 989 responses collected from 1,000 users over 28 days of experience, 78.2% perceived firmer contours, and 87.5% perceived a more defined jawline. "8 million in a single day is only the starting point." Shen Donglai stated that Zhuben will use contour oil as the core to extend the Buran series skincare matrix and become an expert in Eastern contour management. Contour oil spokesperson Zhang Xinyu appeared on site to share her user experience and joined guests in completing the 10th anniversary "Rising Upward" ceremony. At the event, Zhuben also expressed gratitude to channels, suppliers, and partners who had accompanied it over the decade. Standing at the new starting point of its 10th anniversary, Zhuben remains true to itselfpursuing essence, following its original heart. From "the purity of makeup removal" to "the sculpting of contours," in the new decade, Zhuben will continue to accompany Chinese women in their upward life journey with the power of Eastern plants.